| 8:00am-12:00pm |
Registration |
| 8:00am-9:00am |
Morning Coffee |
| 9:00am-10:00am |
Attendees may choose to attend one of the four sessions offered during this time.
Clinics Track
Contextual Ads & Ad Sense Clinic G
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements.
Hybrid Track
How to Speak Geek:
Working Collaboratively With Your IT Department to Get Stuff Done I
Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice and translates the geek-speak into real-life examples. Learn specific steps to analyze your website for potential search engine road blocks such as duplicate content penalties, canonicalization, circular navigation, and other technical horrors. We'll help you identify potential problems and provide clear advice on how to approach your IT department with your request and an olive branch of peace.
- Moderator:
Chris Boggs, Manager, SEO, Brulant, Inc., recently acquired by Rosetta
- Speakers:
Matthew Bailey, President, SiteLogic
Bob Tripathi, Search Marketing Strategist, Discover Financial Services
Robert Heyman, Chief Search Officer, MediaSmith
Stephan Spencer, Founder & President, Netconcepts, LLC
Issues Track
Search Engines on Auditing I
In this session, search engines discuss how they deal with auditing concerns.
Local Track
Special Kelsey Group presentation:
Think Local: Online Marketing Tactics for Small and Medium Sized Businesses B
Local marketing is a tough nut to crack. The once limited set of yellow pages, newspaper and TV options has splintered into an array of online marketing alternatives. How is user behavior evolving to find the best place to get dinner, a digital camera, or a new roof. As a result, how do advertisers navigate the sea of local marketing options to most effectively get in front of these users? A panel of local marketing experts will shed some light.
- Moderator:
Michael Boland, Senior Analyst, The Kelsey Group
- Speakers:
Justin Sanger, Founder & president, LocalLaunch
Gib Olander, Director of Business Development, Localeze
Kim LaFleur, Vice President, Product Management, Local.com
Atif Rafiq, Director of Strategy and Business Development, Yahoo! Local
|
| 10:00am-10:15am |
Break |
| 10:15am-11:15am |
Attendees may choose to attend one of the four sessions offered during this time.
Clinics Track
Ad Copy Continuity Clinic G
Does your PPC ad make a promise that your landing page can't keep? Make sure that your ad copy and landing page contents are in alignment with each other to ensure a smooth and profitable visitor experience. This clinic will examine actual ads and landing pages offered up by volunteers from the audience.
Hybrid Track
Affiliate 2.0: New Distribution Value Using Search & More A
As SEM evolves, marketers find themselves competing head-on with affiliates who are challenged to diversify tactics and distribution. Lead generators and retailers are investing less in affiliates and more in search. What does this mean for both of performance marketing's top contenders? How can marketers balance both channels given their desire for incremental leads/sales and less cannibalization of search campaigns? Learn how to cut through the hostile rhetoric on both sides and work profitably across both channels concurrently. Join a panel of experts as they break silence on taboo issues and work through the finer points. You'll walk away with fresh, new perspective and the ability to collaborate profitably.
- Moderator:
Jeff Molander, CEO, Molander & Associates Inc.
- Speakers:
Jeff Ferguson, Director of Online Marketing, Napster
Barbara Coll, CEO, WebMama.com Inc.
Kristopher Jones, President & CEO, Pepperjam
Lee Gientke, Director, Business Development, OrangeSoda, Inc.
Issues Track
Search Marketers on Auditing I
In this session, search marketers explore issues and tactics relating to auditing concerns.
Local Track
Special Kelsey Group presentation:
Act Universal: Using Video in Small Business Marketing B
Once out of reach video advertising has come within striking distance of small and medium sized businesses. Thanks to digital production and online distribution, video could become as essential and pervasive to businesses as websites have become today. But who shoots the video? How much does it cost? How do you get it out there? And more importantly, how do you fold it in with a search marketing strategy? We'll hear from the companies working on these answers.
- Moderator:
Michael Boland, Senior Analyst, The Kelsey Group
- Speakers:
Steve Espinosa, Director, Innovation, eLocalListing
John McIntyre, CEO, Pixelfish
Jared Simon, VP Corporate Finance & Business Development, TurnHere.com
Frank Rocco, Director of Business Development, Adfare Video Solutions
|
| 11:15am-11:30am |
Break |
| 11:30am-12:30pm |
Attendees may choose to attend one of the four sessions offered during this time.
Clinics Track
Site Clinic G
This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines.
Hybrid Track
Brand & Reputation Management I
Can you use a competitor's trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name? Should you engage professional legal help or are there other options? What if bloggers are posting negative or false claims about your brands and these are spreading with viral speed through other blogs? Are there ways to get these damaging messages out of the search engines? This session will provide an exploration of these and other brand protection issues.
- Moderator:
Elisabeth Osmeloski, Founder, AdventuresinSearch.com
- Speakers:
John Tawadros, Chief Operating Officer, iProspect
Simon Heseltine, Director of Search, Serengeti Communications
Michael Kiefer, SVP, Brand Protect
Noah Elkin, Ph.D., Vice President of Corporate Strategy, Steak NYC
Issues Track
Black Hat, White Hat & the Best Kept Secrets to Search A
Some say that "black hat" search marketers will do anything to gain a top ranking and others argue that even "white hat" marketers who embrace ethical search engine optimization practices are ultimately trying to game the search ranking system.
Join us for a no-holds-barred interactive session that will include an exploration of the latest black and white issues. You will also hear veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets and there will be lots of time for dialogue and discussion.
- Moderator:
Richard Zwicky, Founder & CEO, Enquisite
- Speakers:
David Naylor, SEO, Bronco
Todd Friesen, Position Technologies
Doug Heil, Owner, ihelpyou, Inc.
Eric Enge, President, Stone Temple Consulting
Local Track
Maps: They're Not Just for Driving Anymore I
Maps used to be interesting to look at; now you can actually make money by using them. The geographic interface changes the notion of paid and organic search campaigns, taking PPC to a whole new level. By getting hyper-local, geotargeting and keyword phrases open uncharted opportunities for search marketers. Learn how this channel can expand your paid and organic search campaigns in a highly targeted way with PPC and local business listings.
- Moderator:
Michael Boland, Senior Analyst, The Kelsey Group
- Speakers:
Ian White, CEO, Urban Mapping
Sage Lewis, Search Engine Watch Expert & President, SageRock.com
Manish Patel, Founder & CEO, Where 2 Get It, Inc.
James Schoonmaker, President & CEO, Everyscape
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