Agenda: Search Engine Strategies Chicago - December 8-12, 2008 - the Event for Search Engine Marketing & Optimization (SEM/SEO)

SES Chicago Agenda - December 8-11, 2008

Monday, December 8, 2008

7:30am-5:30pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-10:15am	Conference Welcome/Orientation & Opening Keynote Lawrence Lessig Remix: Making Art and Commerce Thrive in the Hybrid Economy
10:15am-10:30am	Session Interval
	Strategic Development Workshops
10:30am-11:30am	Search Around the World: Europe, Asia/Pacific & Latin America	Universal and Blended Search	Search Industry Update	First Timer's Guide to SES and SEM
11:30am-11:45am	Session Interval
11:45am-12:45pm	Social Responsibility in a 2.0 World	Measuring Success in a 2.0 World	Mobile Search Battle Update	The Killer Combo: Advertisers, Agencies, Automation... Oh My!
12:45pm-1:45pm	Networking Lunch
1:45pm-2:45pm	Orion Panel The State of Integration
2:45pm-3:00pm	Session Interval
3:00pm-4:00pm	Search and Packaged Goods	Igniting Viral Campaigns	Is There Life Beyond Google?	The End of the Search
4:00pm-4:30pm	Afternoon Break
4:30pm-5:30pm	Landing Page Testing & Tuning	Semantic Search: How Will it Change our Lives?	Intellectual Property & Trademark Issues: What SEMs Should Know	Why Does Search Get all the Credit?

Expo Hall open 10:00am-6:30pm

Express Site Clinics

Tuesday, December 9, 2008

8:00am-6:30pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-10:00am	Morning Keynote Presentation We Are What We Click: A Conversation with Bill Tancer
10:00am-10:30am	Morning Coffee in the Expo Hall
	Basics Track	Retailer Track	Link Building Track	Issues Track	PPC Track
10:30am-11:45am	Introduction to Search Engine Marketing	Squeeze More Sales Out of Your Existing Online Campaigns	Link Building Basics	Usability & SEO: Two Wins For The Price of One	Advanced Keyword Research
11:45am-1:00pm	Lunch in the Expo Hall DoubleClick Presentation 12:00pm-12:45pm - see Special Events
1:00pm-2:00pm	Orion Panel Battle of the Browsers: Personalization or Privacy
2:00pm-2:45pm	Session Interval
2:45pm-3:45pm	Turning PR Efforts into SEO Results	Sponsored Session Google Site Search	Viral Link Building	SEM Small Business Blitz	Pay Per Conversation
3:45pm-4:15pm	Afternoon Break in the Expo Hall
4:15pm-5:30pm	SEO Tools	A Case Study From American Greetings	Advanced Link Building	Duplicate Content & Multiple Site Issues	Managing Automated PPC Bid Management
5:30pm-6:30pm	Networking Cocktail Reception in the Expo Hall
6:30pm-?	WebmasterRadio.FM's Webmaster Round Table - see Special Events

Expo Hall open 10:00am-4:00pm

Express Site Clinics

Wednesday, December 10, 2008

8:00am-5:15pm	Registration
8:00am-9:00am	Morning Coffee
9:00am-10:00am	Morning Keynote Josh James Avoiding the Chasm of "Anticipointment"
10:00am-10:30am	Morning Coffee Break in the Expo Hall
	Vertical & Retail Track	Multimedia Track	Tactics Track	Advertising Track	Natural Search Track
10:30am-11:45am	Advanced B2B	Podcast & Audio Search	Social Media Optimization	Search Advertising 101	SEO Through Blogs & Feeds
11:45am-12:45pm	Lunch in the Expo Hall
12:45pm-2:00pm	Getting Vertical Search Right	Video Search Engine Optimization	Social Media - Measuring the Business Value	Search Advertising Tools	Design Constraints and SEO
2:00pm-2:15pm	Session Interval
2:15pm-3:30pm	Shopping Search Tactics	SEO Friendly Flash	Storyteller Marketing	Ads in a Quality Score World	Blogging for Business
3:30pm-4:00pm	Afternoon Break in the Expo Hall
4:00pm-5:15pm	In House: Lessons Learned & Victories Won	The Next Wave for Online Video	Tactical Success Measurement	Advanced Paid Search Techniques	eCommerce 101

Thursday, December 11, 2008

8:00am-12:00pm	Registration
8:00am-9:00am	Morning Coffee
	Clinics Track	Hybrid Track	Issues Track	Local Track
9:00am-10:00am	Contextual Ads & Ad Sense Clinic	How to Speak Geek	Search Engines on Auditing	Kelsey Group Think Local: Online Marketing Tactics
10:00am-10:15am	Break
10:15am-11:15am	Ad Copy Continuity Clinic	Affiliate 2.0: New Distribution Value Using Search & More	Search Marketers on Auditing	Kelsey Group Act Universal: Using Video
11:15am-11:30am	Break
11:30am-12:30pm	Site Clinic	Brand & Reputation Management	Black Hat, White Hat & the Best Kept Secrets to Search	Maps: They're Not Just for Driving Anymore

Friday, December 12, 2008 - Training (Additional registration fee applies)

7:30am-8:00am	Continental Breakfast
8:00am-12:00pm	Search & Analytics Workshop: Using Analytics to Increase Search Effectiveness Matt Bailey, SiteLogic	Link Building Tactics, Tools & Techniques Debra Mastaler, Alliance-Link.com	Search Engine Optimization Workshop Shari Thurow, Omni Marketing Interactive
12:00pm-1:00pm	Lunch Break
1:00pm-5:00pm	Viral Marketing & Link Baiting Jennifer Laycock, Search Engine Guide	Advanced AdWords Brad Geddes, bgTheory.com	Optimizing for Universal Search Greg Jarboe, SEO-PR Amanda Watlington, Searching for Profit

SES Magazine
View this issue:

Chicago 2008

Past Chicago Events
SES Chicago 2010 »
SES Chicago 2009 »
SES Chicago 2008 »
SES Chicago 2007 »
SES Chicago 2006 »
SES Chicago 2005 »

Upcoming Events

SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17

Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager

Booth: #204 - Clinics are free to attend!
Time	Speaker	Clinic
12:00pm-1:00pm	Tim Ash	Your Baby Is Ugly - Landing Page Mini-Critiques
2:00pm-3:00pm	David Szetela	Power PPC Advertising Clinic
3:00pm-4:00pm	Jonathan Mendez	CPA Optimization Station

Booth: #204 - Clinics are free to attend!
Time	Speaker	Clinic
12:00pm-1:00pm	Tim Ash	Your Baby Is Ugly - Landing Page Mini-Critiques
2:00pm-3:00pm	David Szetela	Power PPC Advertising Clinic
3:00pm-4:00pm	Brad Geddes	Ad Copy to Landing Page Review