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As Head of Editorial - Europe, Tor Crockatt is responsible for setting Espotting's editorial policy
and best practices, with the aim of increasing ROI for advertisers across the Espotting network.
Her work on vertical and consumer analysis makes her an expert on European listings
performance. She works closely with the Espotting editorial team to develop special projects and
linguistic solutions to improve click-through rates and increase conversions for Espotting's
advertisers.
Prior to Espotting, Tor was a senior editor at Wcities, a globally local multi-platform information
service provider for the wireless, WAP, web and travel service industries. While there, Tor
oversaw the creation of content across 6 European countries, and the localisation of over 3 million
words of city content into 6 languages.
Tor holds a BA Hons in French & German from King's College, London, and speaks English,
French, German, Spanish and Italian.
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