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Organic Track
Advanced Link Building Forum
Should you buy or sell links? If so, is this wrong from a search marketing point of view? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? Advanced link building issues like these and more will be explored during this forum. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Greg Boser, President, WebGuerrilla LLC
Keith Hogan, Director of Program Management, Search Technology, Ask Jeeves
Debra Mastaler, Owner, Alliance-Link.com
Eric Ward, CEO, EricWard.com
Google

Advertising Tactics Track
Ad Management Tactics
Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session explores strategies and tactics to success.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Ben Perry, Manager of Paid Search Programs, iProspect
Mike Sack, SVP and Chief Product Officer, Inceptor Inc.
Ellen Siminoff, President & CEO, Efficient Frontier

Branding & Integration Track
Ad Agencies & SEM
As search continues to get hot, are ad agencies missing out on one of the most important online advertising venues going? Some ad agencies are now acquiring SEM firms to enlarge their portfolio of services. Others continue to outsource. Some may still not tap into search at all. This session explores what agencies may need to consider as the search space grows, as well as how SEM firms may be able to work with agencies better.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Sarah Fay, President, Isobar
Dixon Jones, Managing Director, Receptional.com

Tactics Track
What Is Content?
All through the SES conference, you'll hear speakers stress the importance of having good content. But what is content? In this session, we'll explore how going beyond just selling by providing useful, substantial information, can be a key to long-term success with search engines and visitors. We'll show you good content to help you visualize what you should be building.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Kent Lewis, President, Anvil Media, Inc.
Jennifer Slegg, Owner, JenSense.com
Anthony Garcia, Senior Persuasion Architect, Future Now Inc.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Christine Churchill, President, KeyRelevance
Jake Baillie, Product Manager, TrueLocal

Organic Track
Meet The Crawlers
Representatives from major crawler-based search engines discuss their services and take questions from attendees.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Kaushal Kurapati, Product Manager, Search Technology, Ask Jeeves
Tim Mayer, Director of Product Management, Yahoo!
Ramez Naam, Group Program Manager, MSN Search
Google

Advertising Tactics Track
Search Ads Beyond Google & Overture
Sure, you know about cost-per-click advertising on the major networks operated by Overture and Google. But what about paid listing programs beyond these? Learn more about these alternatives.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Dan Ballister, Vice President of Sales, FindWhat.com
Peter Hershberg, Managing Partner, Reprise Media
David Hills, CEO, LookSmart
Matt McMahon, Executive Vice President, Fathom Online

Branding & Integration Track
Integrating Search Into Other Marketing
Search engine marketing should be considered as an essential part of any overall marketing campaign. In this session, we look at successes from considering search from the very beginning, as well as failures that result if this is not done.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Andy Beal, VP Search Marketing, WebSourced's KeywordRanking.com
Brad Byrd, Vice President, NewGate
Chris Copeland, Partner, Managing Director, Outrider Search Marketing

Tactics Track
Business To Business Tactics
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Christopher Grady, President, Merak Communications, Inc.
Paul Slack, CEO, WebDex
Karen Breen Vogel, CEO, ClearGauge

Clinics Track
Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples.
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Greg Boser, President, WebGuerrilla LLC
Debra Mastaler, Owner, Alliance-Link.com
Eric Ward, CEO, EricWard.com

Organic Track
Advanced Search Term Research Tools
The ability to perform search term research used to be relatively limited. However, a new crop of tools makes it easier to project traffic, research seasonally-related terms and better spot up-and-coming terms in a particular industry. This session looks at developments and provides an opportunity to learn more from vendors of new research tools.
Moderator:
Rebecca Lieb, Executive Editor, the ClickZ Network
Speakers:
Christine Churchill, President, KeyRelevance
Steve Dennen, Director, Product Management, comScore Networks
Dan Thies, President, SEO Research Labs
Ren Warmuz, President, Trellian

Advertising Tactics Track
Dealing With Contextual & Other Non-Search Ads
You know about search targeted listings, where your ad shows up based on the keywords someone enters into a search engine. But what about contextual ads, where paid listings show up based on the content of what someone is reading? Programs exist to let you easily move search ads into a contextual environment. But should you? And how should you handle other new types of advertising sold on a cost-per-click basis? This session offers tips and advice for those coming at these new offerings from a search marketing perspective.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Brad Byrd, Vice President, NewGate
Andrew Goodman, Principal, Page Zero Media Inc.
Patrick Keane, Head of Sales Strategy, Google
Joshua Stylman, Managing Partner, Reprise Media
Paul Volen, Vice President of Partner Development & Strategy, Overture

Branding & Integration Track
Big Site/Big Company SEM
How do you cope with search marketing for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Do you centralize all search marketing activities? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
Bill Hunt, President/CEO, Global Strategies International
Mike Moran, Manager of Site Architecture and Design, IBM
Joseph Morin, Strategic Marketing Director, Autobytel and President, Boost Search Marketing
Marshall D. Simmonds, Director of Search, Primedia

Tactics Track
Budget & Overlooked Tactics
Have little or no money for search engine marketing efforts? Fearful that you'll never get found now that those with large advertising budgets can spend their way to the top? This session provides strategies and advice for small businesses, non-profit organizations and others looking to be found in search engines without breaking the bank. It also examines search engine marketing efforts you may have been neglecting.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com
Speakers:
Matt Cohen, President, Choice Shirts
Nan Dawkins, Partner, RedBoots Consulting
Allan Dick, General Manager, Vintage Tub & Bath
David Wauters, Director of Marketing, Bare Necessities

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient!
Moderator:
Elisabeth Osmeloski, SEM Consultant
Speakers:
Heather Lloyd-Martin, Director of Search Strategies, WebSourced, Inc.
Robert Garner, Search Marketing Strategist, Agency.com