David Williams
Chief Strategist and Co-Founder
360i
As 360i’s Chief Strategist, Dave oversees the strategic direction of the agency, advises clients on search engine marketing and media strategies, maintains strong industry relationships, and builds strategic partnerships. He is recognized as one of the nation’s leading experts in online media and search engine marketing. Both Dave and 360i were recently featured in the July 2003 issue of Media Magazine.
Since the mid-90’s he has been planning, buying, and optimizing online media campaigns and has since then purchased, managed, and optimized billions of online media impressions and clicks for clients such as First PPREMIER Bank, CIT Group Inc., Choice Point, WebTrends, Wells Fargo Mortgage, and many others. He continues to oversee many of the agency’s leading search engine marketing and media campaigns, including the work performed for La Opinion, Universal Studios, Princess Cruises, ING USA, CIT Group, CareerBuilder.com and many others.
Dave is a regular speaker at Internet.com’s Search Engine Strategies annual conferences in Boston, San Jose, and Dallas and he speaks at many local Atlanta organizations, including AiMA, TIMA, SERIS, Emory University, and the Creative Club on the topics of interactive media, online creative and search engine strategies. He currently serves on the Interactive Advertising Bureau’s (IAB) Search Engine Marketing and Hispanic Market Committees, the Atlanta Interactive Marketing Association’s (AiMA) Board, and served on the DoubleClick’s Customer Advisory Board in 2001. He is a founding member of the Search Engine Marketing Professional Organization (SEMPO). Through his involvement with the IAB and SEMPO he is helping to shape search engine marketing industry standards and research for the advancement of the industry. AiMA recognized him as Interactive Marketer of the Year for 2000. In 2003 he was nominated and accepted into the Atlanta chapter of Young Entrepreneur Organization (YEO).
Prior to co-founding 360i, Dave specialized in Internet Strategy as an Internet Consultant with IBM Global Services and a CPA with Price Waterhouse, LLP. Dave received his MBA from Emory's Goizueta Business School and a B.S. in Business Administration and Accounting from Washington and Lee University.