Profile

Reggie Davis
Vice President, Marketplace Quality
Yahoo! Inc.

Reggie Davis is Yahoo!'s vice president of marketplace quality, the company's first senior executive fully dedicated to continually enhancing the quality of Yahoo!'s display and search listings marketplaces. As vice president of marketplace quality, Davis is responsible for developing and executing a strategy aimed at driving more rapid innovation, greater transparency and faster delivery of product and service enhancements to build an even higher quality advertising network for Yahoo!'s customers. Davis oversees a dedicates staff that manages across all of Yahoo!'s cross-functional quality teams and ensures that customer input is integrated into all efforts to address click fraud, traffic quality, network placement and other marketplace quality issues. He is also responsible for increasing Yahoo!'s dialogue with advertisers and publishers on quality related matters.

Prior to taking on this role, Davis served as associate general counsel managing litigation, including Yahoo!'s click fraud litigation. During his seven years at Yahoo!, Davis has also been involved in business continuity strategy development at Yahoo! and received the company's highest recognition, a Yahoo! Superstar Award, for founding and chairing Yahoo!'s Information Security Committee. Before joining Yahoo!, Davis was a partner at a major law firm in San Francisco and previously served as in-house counsel for Lloyd's of London.

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