Conference at a Glance

Search Engine Strategies - San Jose 2007
See below for explanation of 4 STAR RATED!, NEW! & other notations

Day 2 - Tuesday, August 21, 2007
Time	Fundamentals Track	Multimedia Track	Advertising Track	Conversion Track	Issues Track
9:00am- 9:45am (45 min)	Keynote Conversation With Jim Lanzone, Ask.com
9:45am- 10:30am (45 min)	Break
10:30am- 12:00pm (1 hr 30 min)	Link Building Basics 4 STAR RATED! FOCUS: Organic SKILL: Any	Podcast & Audio Optimization 4 STAR RATED! NEW FOR SJ! FOCUS: Organic SKILL: Advanced	Ad Testing: Research & Findings 4 STAR RATED! NEW FOR SJ! FOCUS: Ads SKILL: Advanced	Web Analytics & Measuring Success 4 STAR RATED! FOCUS: Both SKILL: Any	Copyright & Trademarks: What SEMs Should Know NEW! FOCUS: Both SKILL: Advanced
12:00pm- 1:30pm (1 hr 30 min)	Lunch
Special Event 12:00pm- 1:15pm	AOL Search Lunch RSVP: http://www.ersvp.com/r/aolsearchlunch082107
1:30pm- 2:45pm (1 hr 15 min)	Writing For Search Engines FOCUS: Organic SKILL: Basic	Images & Search Engines NEW FOR SJ! FOCUS: Organic SKILL: Advanced	Putting Search Into The Marketing Mix 4 STAR RATED! NEW FOR SJ! FOCUS: Ads SKILL: Advanced	Converting Visitors  Into Buyers FOCUS: Both SKILL: Any	Search Marketers On Click Fraud NEW! FOCUS: Both SKILL: Advanced
2:45pm- 3:15pm (30 min)	Break
3:15pm- 4:30pm (1 hr 15 min)	Fun With Dynamic Web Sites 4 STAR RATED! FOCUS: Organic SKILL: Any	Video Search Optimization 4 STAR RATED! NEW FOR SJ! FOCUS: Organic SKILL: Advanced	Search Ad Buyers Forum FOCUS: Ads SKILL: Advanced	Creating Compelling Ads 4 STAR RATED! FOCUS: Ads SKILL: Any	Search Engines On Click Fraud NEW! FOCUS: Both SKILL: Advanced
4:30pm- 4:45pm (15 min)	Interval
4:45pm- 6:00pm (1 hr 15 min)	Successful Site Architecture 4 STAR RATED! FOCUS: Organic SKILL: Any	Meet The Video Search Engines 4 STAR RATED! NEW FOR SJ! FOCUS: Organic SKILL: Advanced	Meet The Search Ad Networks FOCUS: Ads SKILL: Advanced	Landing Page Testing & Tuning 4 STAR RATED! FOCUS: Ads SKILL: Any	Are Paid Links Evil? NEW! FOCUS: Both SKILL: Advanced
6:00pm- 7:00pm (1 hr)	Networking Reception in the Exhibit Hall
7:00pm- 11:00pm (4 hrs)	Google Dance 2007 Buses depart for the Google Campus from 7:00pm. RSVP: http://services.google.com/events/googledance07

Day 3 - Wednesday, August 22, 2007
Time	Linking Track	Industry Track	Organic Track	Vertical Track	Issues Track
9:00am- 9:45am (45 min)	Keynote Conversation With Marissa Mayer, Google
9:45am- 10:30am (45 min)	Break
10:30am- 12:00pm (1 hr 30 min)		Search APIs FRESH CONTENT! FOCUS: Ads SKILL: Advanced	SEO Through Blogs & Feeds NEW FOR SJ! FOCUS: Organic SKILL: Advanced	Local Search Marketing Tactics 4 STAR RATED! FOCUS: Both SKILL: Any	In House: Big PPC NEW FOR SJ! FOCUS: Paid SKILL: Any
12:00pm- 1:30pm (1 hr 30 min)	Lunch
1:30pm- 2:45pm (1 hr 15 min)	Link Baiting & Viral Search Success 4 STAR RATED! FOCUS: Organic SKILL: Advanced	So You Want To Be A Search Marketer! NEW! FOCUS: Both SKILL: Any	Duplicate Content & Multiple Site Issue 4 STAR RATED! FOCUS: Organic SKILL: Advanced	Mobile Search Optimization NEW FOR SJ! FOCUS: Both SKILL: Any	In House: Big SEO NEW FOR SJ! FOCUS: Organic SKILL: Any
2:45pm- 3:15pm (30 min)	Break
3:15pm- 4:30pm (1 hr 15 min)	SEO Q&A On Links NEW! FOCUS: Organic SKILL: Advanced	SEM Pricing Models NEW! FOCUS: Both SKILL: Advanced	CSS, AJAX, Web 2.0 & Search Engines NEW FOR SJ! FOCUS: Organic SKILL: Advanced	Shopping Search Tactics FOCUS: Both SKILL: Any	In House: In, Out Or In Between? NEW! FOCUS: Both SKILL: Any
4:30pm- 4:45pm (15 min)	Interval
4:45pm- 6:00pm (1 hr 15 min)	Search Engine Q&A On Links 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Advanced	The SEO Reputation Problem NEW! FOCUS: Organic SKILL: Advanced	Site Clinic 4 STAR RATED! FRESH CONTENT! FOCUS: Organic SKILL: Any	B2B Tactics 4 STAR RATED! FOCUS: Both SKILL: Any	So You Want To Be A Search Marketer! NEW! FOCUS: Both SKILL: Any
7:00pm- 11:00pm (4 hrs)	WebmasterRadio.FM SearchBash Just blocks from the Convention Center from 7:00pm till late! Visit sponsor booths on-site or RSVP online

NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful.

ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.