Agenda: Day 4 - Thursday, August 23, 2007 - Search Engine Strategies San Jose

Agenda - Day 4

Agenda* - Thursday, August 23, 2007 Day 4 - Conference
8:00am-12:30pm	Registration
9:00am-10:15am	Attendees may choose to attend one of the five sessions offered during this time. Organic Track Organic Listings Forum Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings. Moderator: Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose Speakers: Bruce Clay, President, Bruce Clay, Inc. David Naylor, SEO, Bronco Todd Friesen, Director of Search Engine Optimization, Range Online Media Jill Whalen, Owner, High Rankings Mike Grehan, Vice President, International Business Development, Bruce Clay, Inc. Greg Boser, President, WebGuerrilla LLC Social Media Track SMO: Social Media Optimization Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some social media services and strategies to tap into them in an appropriate manner. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Neil Patel, Co-founder, ACS Rand Fishkin, CEO, SEOMoz Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl Content Track Content Is King! Content, content, content! That's all you've heard from speakers throughout the show -- that good content is crucial. But what exactly is good content? This session looks at how to go beyond selling. Offering useful, substantial information can be a key to long-term success with search engines and visitors. We'll show you good content to help you visualize what you should be building. Moderator: Jennifer Laycock, Editor-in-Chief, Search Engine Guide Speakers: Jeannette Cézanne, Vice President of Communications, eWayDirect Benjamin Lloyd, President, Amplify Interactive Dave DeVries, Marketing Manager, Microsoft Small Business Analytics Track Analyzing The Analytics Players How do various web analytics solutions compare? This session looks at one aspect -- what they agree on and disagree on in capturing user actions in both organic and paid campaigns. Moderator: Alex Bennert, Partner, Beyond Ink Speakers: Eric Enge, CEO, Stone Temple Consulting John Marshall, CTO, Market Motive Avinash Kaushik, Author, Analytics Evangelist, Occam's Razor Blog Jonah Stein, Senior SEM Director, Alchemist Media Clinics Track Site Clinic This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient! Moderator: Elisabeth Osmeloski, Director of Online Media, Zonder.com Speakers: Shari Thurow, Founder & SEO, Omni Marketing Interactive Matthew Bailey, President, Site Logic Marketing
10:15am-10:45am	[ back to top ] Break
10:45am-12:00pm	Attendees may choose to attend one of the five sessions offered during this time. Organic Track Meet The Crawlers Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A; time to cover issues related to ranking well and being indexed. Moderator: Danny Sullivan, Conference Co-Chair, Search Engine Strategies San Jose Speakers: Peter Linsley, Sr. Product Manager, Ask.com Evan Roseman, Software Engineer, Google, Inc. Eytan Seidman, Microsoft Sean Suchter, Senior Director, Yahoo! Search Technology, Yahoo! Search Social Media Track Wikipedia & SEO The growth of Wikipedia and its almost ubiquitous presence on search results pages means that search marketers can't ignore this important guide. This session looks at appropriate ways to interact with the service. It also examines if there's more that can be done to make Wikipedia editors more accepting of marketers and to make marketers more understanding of the Wikipedia community goals. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Neil Patel, Co-founder, ACS Stephan Spencer, Founder and President, Netconcepts, LLC Jonathan Hochman, Founder/President, JE Hochman & Associates LLC Don Steele, Director of Digital & Enterprise Marketing, Comedy Central Content Track User Generated Content & Search Looking for good content to please search engines but don't have a lot to spend. How about turning to your users? Discover the wonderful world of user generated content! Moderator: Rebecca Lieb, Editor-in-Chief, The ClickZ Network Speakers: Andrew Goodman, Principal, Page Zero Media Matt McGee, SEO Manager, Marchex Lee Odden, CEO, TopRank Online Marketing Analytics Track Meet The Web Analytics Players Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general. Moderator: Alex Bennert, Partner, Beyond Ink Speakers: Brett Crosby, Senior Manager, Google Analytics Akin Arikan, Sr. Manager Internet Marketing Group, Unica Chris Knoch, Principal Consultant, Omniture, Inc. Jason Palmer, Vice President of Product Management, WebTrends Clinics Track Ad Copy & Landing Page Clinic This clinic will examine actual ads and landing pages offered up by volunteers from the audience, suggesting changes that may improve clickthrough and conversion. Moderator: Elisabeth Osmeloski, Director of Online Media, Zonder.com Speakers: Tony Wright, Vice President, Client Services, Dexterity Media Vic Drabicky, Account Strategist & Client Development, Range Online Media
12:00pm-12:30pm	[ back to top ] Break
12:30pm-1:45pm	Attendees may choose to attend one of the five sessions offered during this time. Organic Track No session at this time. Social Media Track Buzz Monitoring What are people saying about your company or clients? What are the hot trends that turn into keywords you should be mining? Discover tips and techniques for monitoring buzz in this session. Moderator: Chris Sherman, Co-Chair, SES San Jose Speakers: Rob Key, CEO, Converseon Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com Jonathan Ashton, Director of SEO, Agency.com Content Track Usability & SEO: Two Wins For The Price Of One Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic. Moderator: Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc. Speakers: Shari Thurow, Founder & SEO, Omni Marketing Interactive Matthew Bailey, President, Site Logic Marketing Analytics Track No session at this time. Clinics Track Site Clinic This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It happens at the end of Day 3 and twice on Day 4. Attend whatever session is most convenient! Moderator: Elisabeth Osmeloski, Director of Online Media, Zonder.com Speakers: Rob Snell, Partner, Snell Brothers Rob Kerry, Forums Editor, Search Engine Watch

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*Agenda subject to change

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