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Cliff Hawk is a Product Manager for Avenue A, a leader in digital
advertising and marketing solutions. Among other initiatives, Cliff has
spearheaded the management of Avenue A's Search Engine Optimization Program.
This service is delivered to Avenue A clients via partnerships with leading
SEO vendors, with Avenue A providing full program management and real-time
ROI reporting and analysis. His expertise is in negotiating, contracting,
and managing SEO services on behalf of Avenue A and its client base.
Cliff has worked with Princess Cruises in operations management, Dunlop
Corporation in sales and marketing, and Dell Computer in Brand Management.
He holds a BA in Business Administration from the University of Washington,
and MBA in Marketing from Arizona State University.
About Avenue A
Avenue A integrates Internet planning and buying, proprietary ad management
technology, anonymous user profiling, data analysis systems and Precision
EmailTM services to help advertisers increase the effectiveness and return
on investment on their Internet advertising and e-mail campaigns. Avenue A
clients include Gateway, Inc., Microsoft (through its MSN division),
Expedia.com and Uproar.com. The company is based in Seattle with offices in
Chicago and New York, and will soon open its first European office in
London. Avenue A also owns iballs, a subsidiary based in New York.
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