Moderated by Search Engine Expert: Danny Sullivan

Agenda*
7:00am - 8:00am	Registration and Continental Breakfast  Sponsored by:
8:00am - 9:45am	Back To Basics - An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines Danny Sullivan, Editor, SearchEngineWatch.com
9:45am - 10:00am	Morning Coffee Break    Sponsored by:
10:00am - 10:45am	Designing Search Engine Friendly Sites - How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally. Shari Thurow, Webmaster/Marketing, GrantasticDesigns.com
10:45am - 11:00am	Break
11:00am - 12:00pm	Buying Ads and Placement - Learn how you can buy your way into the search engines, either through banner ads, paid links, partnerships or by working with search engine optimization companies. Cliff Hawk, Product Manager, Avenue A, Inc. Dana Todd, VP of Marketing, SiteLab International Inc. Catherine Seda, Dir. of Online Promotions, SiteLab International Inc. Darian SR Heyman, Co-founder & Chief Interactive Evangelist, Beyond Interactive
12:00pm - 1:15pm	Networking Lunch  Sponsored by:
1:15pm - 2:15pm	Shopping Search - Learn how special shopping search engines are created and how your site may be included in them. John McDowall, Chief Technology Officer & VP Engineering, mySimon Kevin Brown, General Manager, Commerce Division, Inktomi Mike Rubin, Vice President of Marketing, AltaVista
2:15pm - 2:30pm	Break
2:30pm - 3:15pm	Link Building - Discover how to increase traffic to your site by building links. Danny Sullivan, Editor, SearchEngineWatch.com Marshall Simmonds, Manager-Search Engine Relations, About.com Detlev Johnson, Supervisor Search Engine Optimization Services, Outrider AND Supervisor Search Engine Optimization Services, I-Search
3:15pm - 3:30pm	Afternoon Refreshment Break    Sponsored by:
3:30pm - 4:45pm	Dealing With Directories - Representatives from various human-powered search engines will discuss submission issues and take questions from attendees. Ed Boudrout,Ask Jeeves John Roberts, Sr. Director of Product Development, NBC Internet (including Snap) Kate Wingerson, Editor in Chief, LookSmart, Chris Tolles, Director of Marketing, Netscape/Open Directory Liz Streng, Surfing Manager, Yahoo!
4:45pm - 5:00pm	Break
5:00pm - 6:15pm	Meet The Search Engines - Representatives from various crawler-based search engines will discuss their services and take questions from attendees. Sergey Brin, President and co-founder, Google Andrei Broder, VP Research and Chief Scientist, AltaVista Search Lynne Mariani, Excite Matthew Hall, VP of Engineering, Search and Directory Divisions, Inktomi
6:15pm - 7:30pm	Networking Cocktail Reception
* This agenda subject to change

Testimonials "It's been a fun day, lots of great tips. Wonderful to meet the people at the services we're trying to use." - Nermine Zakhary, ISS, Inc. "At last a seminar that explains search engines in a clear, understandable manner." - Mike Taylor, Nokia "Very good quality of Speakers." - Jenny Pettersson, Skanska