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Moderated by Search Engine Expert: Danny Sullivan

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7:00am - 8:00am Registration and Continental Breakfast  Sponsored by:
                                                                       Quiver LOGO
8:00am - 9:45am Back To Basics - An introduction to search engines, including how to get listed, using meta tags, and the issues involved in ranking well. Covers both crawler-based and human-powered search engines
Danny Sullivan, Editor,
9:45am - 10:00am Morning Coffee Break    Sponsored by:
                                         Quiver LOGO
10:00am - 10:45am Designing Search Engine Friendly Sites - How to build a web site from the ground up that pleases both search engines and your visitors. Discover how "search engine friendly" design can tap into traffic naturally.
Shari Thurow, Webmaster/Marketing,
10:45am - 11:00am Break
11:00am - 12:00pm Buying Ads and Placement - Learn how you can buy your way into the search engines, either through banner ads, paid links, partnerships or by working with search engine optimization companies.
Cliff Hawk, Product Manager, Avenue A, Inc.
Dana Todd, VP of Marketing, SiteLab International Inc.
Catherine Seda, Dir. of Online Promotions, SiteLab International Inc.
Darian SR Heyman, Co-founder & Chief Interactive Evangelist, Beyond Interactive
12:00pm - 1:15pm Networking Lunch  Sponsored by:
1:15pm - 2:15pm Shopping Search - Learn how special shopping search engines are created and how your site may be included in them.
John McDowall, Chief Technology Officer & VP Engineering, mySimon
Kevin Brown, General Manager, Commerce Division, Inktomi
Mike Rubin, Vice President of Marketing, AltaVista
2:15pm - 2:30pm Break
2:30pm - 3:15pm Link Building - Discover how to increase traffic to your site by building links.
Danny Sullivan, Editor,
Marshall Simmonds, Manager-Search Engine Relations,
Detlev Johnson, Supervisor Search Engine Optimization Services, Outrider AND Supervisor Search Engine Optimization Services, I-Search
3:15pm - 3:30pm Afternoon Refreshment Break    Sponsored by:
                                                       Quiver LOGO
3:30pm - 4:45pm Dealing With Directories - Representatives from various human-powered search engines will discuss submission issues and take questions from attendees.
Ed Boudrout,Ask Jeeves
John Roberts, Sr. Director of Product Development, NBC Internet (including Snap)
Kate Wingerson, Editor in Chief, LookSmart,
Chris Tolles, Director of Marketing, Netscape/Open Directory
Liz Streng, Surfing Manager, Yahoo!
4:45pm - 5:00pm Break
5:00pm - 6:15pm Meet The Search Engines - Representatives from various crawler-based search engines will discuss their services and take questions from attendees.
Sergey Brin, President and co-founder, Google
Andrei Broder, VP Research and Chief Scientist, AltaVista Search
Lynne Mariani, Excite
Matthew Hall, VP of Engineering, Search and Directory Divisions, Inktomi
6:15pm - 7:30pm Networking Cocktail Reception
* This agenda subject to change


"It's been a fun day, lots of great tips. Wonderful to meet the people at the services we're trying to use." - Nermine Zakhary, ISS, Inc.

"At last a seminar that explains search engines in a clear, understandable manner." - Mike Taylor, Nokia

"Very good quality of Speakers." - Jenny Pettersson, Skanska

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