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Darian Heyman is a co-founder of Beyond Interactive, an interactive agency specializing in strategic planning, on-line media buying, Web-based ad design and full scale account management. Grey Advertising Worldwide, the 6th largest advertising agency in the world, recently acquired the agency and made it an integral part of Grey Interactive.
Founded in 1995 in Ann Arbor, MI, Beyond Interactive was only the seventh company listed in Yahoo! under "web site promotion," and although privately-held, Mr. Heyman has helped develop Beyond Interactive into one of the fastest growing agencies in the industry by contributing to the company's vision, philosophy, product development and positioning, and by helping the shop to work with other firms, including some of the largest interactive and traditional agencies in the world. He also opened Beyond Interactive's San Francisco satellite office.
Mr. Heyman has developed relations with many of Beyond Interactive's largest clients, including Nickelodeon, Borders Books & Music, NextCard Internet Visa, AutoNation USA, Siemens, Deja News and The Economist. Mr. Heyman is the agency's chief negotiator, consistently brokering major win-win relationships between Web advertisers and publishers.
Mr. Heyman has become one of the most active evangelists in the Internet advertising industry. He serves as a Board member of the Society for Internet Advancement- San Francisco (SI@SF), a local non-profit association of interactive marketing professionals. He is an industry panelist for ClickZ's Microscope, a correspondent for the ClickZ flagship publication, and is the Team Leader of FAST's Media Buying- Professional Development committee. Heyman is also a member of GLIMA (Great Lakes Interactive Marketing Association), dNA (Detroit New Media Association), the Detroit AdCraft club and NYNMA (New York New Media Association). He also serves on the Board of Advisors of Adauction.com, an on-line media marketplace matching buyers and sellers of ad space.
Mr. Heyman has delivered customized educational seminars on a variety of interactive marketing oriented topics, and has also conducted new media training presentations to a host of major traditional advertising agencies, publishers beginning to sell ad space on-line, and educational institutions. Examples include agency of the year Fallon McElligott, Ziff Davis & IDG's Macworld Online, and the Detroit AdCraft Advertising Study Program, respectively.
Mr. Heyman has conducted primers, high level presentations, and directed workshops, along with moderating and sitting on panels, regarding E-Commerce, B2B On-line Marketing, Interactive Branding, ROI Optimization, Integrated Marketing, Maximizing Direct Response, Campaign Management, Case Studies, Creative Development, On-line Media Planning & Buying, and a wide range of other interactive marketing issues. He is an instructor for Adweek's "How to Buy & Sell Web Ads" conference series, and was recently profiled by this esteemed advertising focused publication. He recently spoke at Canada's largest E-Commerce conference, at WRG's Marketing to Women Online '99, PROMAX, and at @d:tech San Francisco. In June he will also be speaking at the 1999 Online Advertising ROI Forum '99, hosted in San Francisco, and later at Shop.org.
Mr. Heyman holds a BA in International Relations from the University of Michigan and has a background in Sales Training and International Business Consulting.
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