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"Search engine marketing" is all about getting targeted visitors from one of the internet's major traffic channels. There's nothing "black magic" about the process. By making even simple, easy changes, marketers can tap into plenty of "natural" or free traffic. In addition, search engines now have mature advertising programs that can guarantee exceptionally targeted traffic for an extremely competitive cost of acquisition.

Every business needs to consider search engines as part of their marketing mix. To provide more education SearchEngineWatch.com has compiled the following primer on the search engine industry. Many of the issues will be explored in depth and in a more interactive environment at the conference, and so we'd encourage you to participate.

The 5 Things You Need To Know About Search Engines

1. Search engines adopting paid inclusion
2. Trend towards cost-per-click listings
3. How portals use search-targeted marketing partners like Overture
4. Who to buy keyword and search-targeted advertising from
5. Evolution from search-engine optimisation to search-engine marketing

What You Learn At The Conference:

Search Engine Strategies has built a reputation of providing high-quality editorial sessions to educate attendees about search engines. Here are articles that give a flavor of sessions you'll attend:

1. How Search Engines Use Link Analysis
2. Search Engine Marketing Case Studies
3. Measuring and Tracking Search Engine Success
4. Creating Search Engine Friendly Web Sites
5. The Search Engine Strategies Hits SF
6. Search Engine Strategies Hits Hub

Importance of Search Engine Marketing

Nine out of ten web users visit a search engine, portal or community site each month. They also revisit frequently, nearly five times per month.

Users looking for products are far more likely to type the product name into a search engine's search box (28%) than browse shopping "channels" (5%) or click on ads (4%)

Search engines are the top way consumers find new web sites online, used by 73.4% of those surveyed.

More Search Engine Statistics >>

Relevant Research Reports

Search Engine Optimization Strategies: A Marketer's Perspective
Traditional forms of marketing have had limited effects in driving traffic to Web sites. Understanding of how search engines work is crucial for garnering traffic. Read More >>

Search Engine Submission Essentials
This completed briefing is a compilation of Sullivan's essential writings about the search engine submission process. This report ties all the elements of the search engine submission process together, offering you tips and tricks of the trade. Read More >>

Further Resources

• Search Engine Watch

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