Buying Paid Listings
Paid placement means that you can have a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available, with details on programs from major providers and advice from those experienced with paid listings.
Moderator:
Detlev Johnson, ascendant-group.com
Panelists:
Jonathan Bunis, COO, Espotting
Manfred Klaus, Overture
Thomas Korte, Google
Christian Vollmert, Managing Partner, luna-park GmbH

German Forum
This session explores unique issues about targeting audiences in Germany and German-language speaking countries, both through presentations and audience discussion.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Stefan Fischerlander, Suchmaschinen-Tricks
Michel Machon, Production Manager, NetBooster
Frank Meltke, T-Online
Christian Vollmert, Managing Partner, luna-park GmbH

Dealing With Directories
Representatives from major human-powered search engines will discuss their services and take questions from attendees.
Moderator:
Detlev Johnson, ascendant-group.com
Panelists:
Dorothee Buettgen, ODP Editor, Open Directory Project
Stephan Pfetten, Head Surfer, Yahoo! Germany
Dr. Manfred Stegger, CEO, allesklar.com AG

Shop Talk Forum
This moderator-led session allows the audience to raise questions relating to search engine marketing and get advice from other attendees.
Moderator:
Ralph Tegtmeier, Co-Founder and Principal, Fantomaster.com

Meet The Crawlers
Representatives from major crawler-based search engines will discuss their services and take questions from attendees.

Moderator:
Detlev Johnson, ascendant-group.com
Panelists:
Matt Cutts, Software Engineer, Google
Thomas Dominikowski, Product Manager, Search Products Europe, Lycos Europe/Fireball
Tim Mayer, Vice President, Web Search, Fast
Ron Verheijen, Web Search Business Development Manager, Inktomi Europe
AltaVista

Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion.
Moderator:
Detlev Johnson, ascendant-group.com
Panelists:
Heather Lloyd Martin, President, SuccessWorks
Mike Sack, SVP and Chief Product Officer, Inceptor, Inc.
Christian Vollmert, Managing Partner, luna-park GmbH

Looking at Links
By mapping and analyzing how pages link to each other, search engines have been able to make remarkable improvements in their results. Discover how links have been leveraged for the greater good.
Speakers:
Matt Cutts, Software Engineer, Google
Danny Sullivan, Editor, SearchEngineWatch.com

Advanced Search Engine Optimization
How can "paid inclusion" allow you to send crawlers a "trusted" feed of information. Should you create customized "doorway" pages to gain traffic? How can you "cloak" content so crawlers see one thing while spiders see another? Are mirror sites advisable? And what are the ethics and traps to avoid, when using doorways, cloaking, mirrors and some other aggressive techniques. This session explores these and other issues.
Moderator:
Detlev Johnson, ascendant-group.com
Panelists:
Mike Battistella, Technical Director Operation, Suchtreffer AG
Mikkel deMib Svendsen, CTO, RedZoneGlobal Denmark
Ralph Tegtmeier, Co-Founder and Principal, Fantomaster.com

International & Language Issues Q&A;
An opportunity to pose questions to search engine representatives about how they deal with country-specific issues, such as domain names and page languages.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Panelists:
Thomas Dominikowski, Product Manager, Search Products Europe, Lycos Europe
Thomas Korte, Google
Andreas Ludwig Yahoo! Germany
Tim Mayer, Vice President, Web Search, Fast
Ron Verheijen, Web Search Business Development Manager, Inktomi Europe

Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.
Moderator:
Detlev Johnson, ascendant-group.com
Panelists:
Dirk von Burgsdorff, Explido.de
Christian Sommer, Topposition.ch
Hans Olaf Stephan, Search Manager, MSN Germany, Microsoft Network (MSN)