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Marshall Simmonds is the manager-search engine relations for About.com. At 28, working
remotely from Bend, OR, Marshall is the youngest optimization expert in the industry and
came to About.com nearly six months ago. His challenge working for About.com, a
network of over 750 different topic sites with over 860,000 articles, is to optimize all of its
content and maximize search engine exposure. Marshall is also the liaison between About
and the search engines. He has spoke on the topic of search engine optimization technology
at numerous conferences around the world. He also trains the 750 About.com Guides,
works on site redesign and develops/implements strategic optimization techniques network
wide.
Prior to joining About.com, Simmonds was the senior search engine strategist for
Multimedia Marketing Group, where he created and managed the search engine
optimization department. As a specialist in SEO for over three years and personally trained
by Danny Sullivan, he worked with over 150 clients including Intel, Lexis Nexis, Merril
Lynch Online, Hughes Network Systems, Wired, Lawyers.com and placed more than
2,500 pages in the top ten results of the big eight search engines.
In addition, Simmonds created and moderated the I-Search Digest - a twice-weekly e-mail
discussion list where members and industry leaders cover search engines, optimization
techniques and strategies, and the net. Prior to joining About he grew the subscriber-base
from 200 to over 6,500 members within a 1-year time frame.
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