Press Release
Matt Mason, renowned author and expert on the global influences of youth culture on business announced as keynote speaker
London - 8 January 2009 - Search Engine Strategies (SES) London, the leading conference for education in search engine marketing (SEM/SEO), interactive marketing, and digital advertising, announced today that Matt Mason will deliver a dynamic keynote presentation which will unravel the problems and opportunities created by youth culture and its huge potential as a new business model for entrepreneurs globally.
Matt Mason is a writer, consultant and entrepreneur. He is best known for his expertise on youth culture, specifically how it drives innovation and is changing the way the world works. The author of the award winning book The Pirate's Dilemma: How Youth Culture Reinvented Capitalism, Matt has explored the problems and opportunities created by the rise of piracy and its potential as a business model.
With trends emerging from youth culture blurring long-established boundaries between right and wrong, some of our most basic assumptions about business, society and our collective future are unravelling. Matt's keynote presentation will explain how the piracy model works and how to apply it in business.
SES London is Europe's leading event for education in online marketing and advertising, including Search (SEM/SEO). Marketers, consultants and industry leaders from the world's leading businesses gather to review the very latest search engine marketing and optimization techniques.
With more than 50 sessions and 60 expert speakers covering hundreds of topics on how Search Engine Marketing can grow your business, SES London is the definitive opportunity for delegates to learn most everything they need to know to help them maximize their business's return on search engine marketing and optimization. SES attracts the recognised leaders in search marketing providing the largest forum for delegates to communicate and network with expert practitioners.
SES London will feature a number of sessions designed to help marketers maximize success in a Web 2.0. Intermediate workshops and panel debates consider applications such as video, podcasts and blogs while more advanced marketers can attend sessions on search advertising tools and advanced paid search tactics.
With all sessions uniquely ranked according to content and degree of understanding, SES London is a crucial event for beginners as well as experienced search marketers who return year after year to keep up to-date with new innovations.
The conference will be hosted by SEM expert Mike Grehan.
Matt McGowan, Publisher of the conference series in addition to its sister sites ClickZ and Search Engine Watch said:
"We are delighted to welcome Matt as the opening keynote speaker at this year's event. Matt's award winning work on youth culture and its influence on business has helped shape companies across a number of industries. His keynote will be impactful and thought provoking, setting the tone for SES London."
SES London will be held on 17-19 February 2009 at the Business Design Centre in Islington. See www.SearchEngineStrategies.com/london
For more information about Search Engine Strategies Conference & Expo Conference & Expo, the premier event for search engine marketing and optimization 2009 visit https://searchenginesstrategies.com/london.— — —
About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.
Editorial Contacts
Andy Brown
Reality PR
+44(0)20 8663 6111
andy@realitypr.co.uk
Matt McGowan
Incisive Media
+1 212-457-7794
matthew.mcgowan@incisivemedia.com
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