Press Release

Search Engine Strategies Training Provides Intensive Training for Toronto Area Novice, Expert Marketers

Toronto, ON — June 6, 2008 - As Canadian marketers like others worldwide continue to hear about the uphill battle to sustain top search engine placement and convert this traffic into business, Search Engine Strategies Training coming to Toronto is designed to equip both novice and expert marketers with on-the-ground training in optimizing site traffic and conversion rates.

At this year's SES Training in Toronto, attendees can choose to attend Track #1, featuring sessions on Link Building Tactics, Tools & Techniques and Search Engine Marketing Metrics and Myths, or Track #2, with sessions on SEO Tools and How to Effectively Use Social Media for Search Marketing Campaigns.

The event, set at the Intercontinental Toronto Centre Hotel on June 16, 2008, provides practices, applications, and hands-on exposure to excel at search engine marketing (SEM/SEO). This in-depth training in a small class setting allows for informal one-on-one or small group discussions. Consultants, site designers, website owners, and marketing professionals will learn firsthand the latest developments in search engine strategy.

Sessions include:

Link Building Tactics, Tools & Techniques, led by Debra Mastaler, Alliance-Link.com
Attendees will learn to create proven, practical and creative link marketing campaigns. Participants will walk away understanding why they need certain links, how to find them, and how to effectively use links to promote their brand and search engines rankings.

Search Engine Marketing Metrics and Myths, led by Adam Goldberg, ClearSaleing
Participants will gain a clear understanding of how to properly assess online advertising performance. Attendees will learn about assessing ad campaigns, connecting offline orders to online ads, measuring the lifetime value of customers, and more.

SEO Tools, led by Todd Malicoat, Stuntdubl
Attendees will learn about the different types of information that are most important to a site's ranking. The workshop will cover tools for competitive analysis, on-page optimization, page level information, site level information, indexing information, and off-page information.

How to Effectively Use Social Media for Search Marketing Campaigns, led by Liana Evans, KeyRelevance
This course addresses all facets of social media, from capturing traffic and links, to effectively converting the traffic. Attendees will receive straightforward guidance in determining which type of social media is right for their business and how to combine these efforts with their PPC and SEO campaigns.

"Marketers need the tools to continually hone their craft and adapt to the lightning-fast changes occurring in the SEM space," said Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com. "We're extremely pleased to bring these in-depth training courses to help marketers continually advance their professional skills. This empowers attendees to realize the full potential of their investments in the web."

The training can be taken in addition to the SES Toronto conference or independently, as workshops are on the Monday before the start of the event.

The full-day training session is CAD $1,395, and the half-day session is CAD $795. Register for SES Search Engine Marketing Training at https://searchenginesstrategies.com/toronto/registration.html. For more information about all SES educational events, see www.SearchEngineStrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com