Press Release

Bryan Eisenberg of FutureNow Launches Google Website Optimizer Book "Always Be Testing" at Search Engine Strategies

San Jose, CA - August 12, 2008 On Monday, August 18, 2008 at 12:30pm, Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, Waiting For Your Cat to Bark? and Call to Action, will launch Always Be Testing: The Complete Guide to Google Website Optimizer at Search Engine Strategies (SES) San Jose (https://searchenginesstrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session "Pay Per Conversation" together with Brett Crosby, Group Manager of Google Analytics and Google Website Optimizer, on the 18th at 11:15am and immediately after, Bryan will be available to sign copies of his book being provided as a courtesy by Google.

Bryan Eisenberg, co-founder of FutureNow (OTC BB:FUTR.OB), said, "I'm thrilled to be launching Always Be Testing at the event where I first spoke to the industry in 2001. Search Engine Strategies has always been the premier event for Internet Marketing professionals. I am grateful to the SES staff for all their support over the years. I'd also like to thank Google, Brett Crosby and his team of Googlers for making copies available at the conference for many of the attendees."

Matt McGowan, Global VP of Marketing for Search Engine Strategies, an Incisive Media property, said, "Bryan has a long history with the search marketing community that gathers at Search Engine Strategies. We often rely on Bryan to bestow his many years of success to attendees as a speaker, and we're happy to lend an arena to launch what promises to be an important book for marketers looking for practical advice on testing."

—  —  —

About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com