Press Release

First Annual Search Engine Strategies (SES) Awards Winners Announced at SES San Jose '08

Awards Honor Innovation, Creativity in Search Industry

San Jose, CA - August 21, 2008 - Recognizing innovation in the search industry, the first annual Search Engine Strategies (SES) Awards were announced this week at Search Engine Strategies (SES) San Jose. The SES conference, which wrapped up today at the San Jose Convention Center, is an international event series for online marketers, digital agencies, webmasters and corporate decision makers.

The SES Awards, presented at keynote and Orion panel sessions throughout the four-day event, celebrate the event's 10-year anniversary and were created to inspire innovation and encourage new ideas. Judged by a panel of industry experts and the SES editorial staff, the SES Awards honor outstanding search marketers.

The 2008 SES Awards winners are:

Best Search Engine Ad Platform:
LookSmart AdCenter

Search Engine with Most Relevant Search Results:
Yahoo!

Most Innovative New Search Engine:
YellowBot (Young & Associates)

Technology Platform Search Marketers Can't Live Without:
Enquisite (Maven Communications)

Best SEM Technology Platform for SMBs:
LocalLaunch; Marchex

Most Innovative Use of Search Engine Optimization:
NikeStore (Range Online Media)

Most Innovative Paid Search Campaign:
SearchAdNetwork; Building Blocks for LEGO's Paid Search Media (iCrossing)

Best Social Media Marketing Campaign:
Beaches of South Walton (USDM.net)

Best Business-to-Business Search Marketing Campaign:
Microsoft Small Business Center (iProspect)

Best Multi-National Search Marketing Campaign: iCrossing Integrates Global Search Campaign for LEGO

Best Use of Local Search:
US Small Business Administration-Business Gateway Initiative

Best Integration of Search with Other Media:
The Tudors/Showtime (Outrider)

Most Effective Use of Web Analytics:
Four Seasons Hotels and Resort (Acronym Media)

Best Web Analytics Platform:
Omniture

Most Advertiser-Friendly Search Engine:
Matchpoint.com

Editor's Choice:
Matt Cutts, Software Engineer Guru, Google

Led by search authority Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com, SES San Jose is the preeminent source of practical knowledge for search marketers.

"Innovation is the name of the game in this industry as it continues to evolve," said Ryan. "By recognizing those who are developing extremely effective and creative work, we know we're inspiring others to drive this industry toward excellence."

Since 1999, SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector. The conference provides attendees with more than 80 sessions designed for every skill level.

For additional information about the San Jose event and other conferences in the series, visit www.SearchEngineStrategies.com.

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About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Editorial Contacts
Sandra Proulx
PAN Communications
603-315-8160
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com