Press Release

Seth Godin to Deliver Keynote at Search Engine Strategies (SES) Toronto

Thousands of Marketers Expected to Attend Canada's Largest Internet Search Conference and Expo

New York, NY - May 21, 2007 - Incisive Media announced today that viral marketing visionary Seth Godin will deliver the keynote at the 4th annual Search Engine Strategies (SES) Conference in Toronto, Canada, June 12-13, 2007.

Called "the Ultimate Entrepreneur for the Information Age" by BusinessWeek, entrepreneur and best-selling author Godin has forever altered the way people think about marketing, change and work. The first 500 conference delegates to arrive will receive a complimentary copy of Godin's new book, The Dip

Organized by two of the world's leading search authorities, SES Toronto Conference Chairman Andrew Goodman and SES Programming Director Chris Sherman, SES Toronto 2007 delivers real, actionable information attendees can use to grow their business through search engine marketing.

SES Toronto features presentations and panel discussions that cover all aspects of search engine-related promotion. Marketers flock to the show to learn the ins-and-outs of search engine marketing from top search experts, to network with fellow marketers and search engine industry professionals, and to gain access to the world's most comprehensive gathering of search engine marketing and optimization-related solutions providers. Designed for novice and advanced interactive marketers alike, Search Engine Strategies Toronto affords attendees an unprecedented opportunity to explore:

• How search engines list websites for free and through paid placements
• How to get free "organic" traffic by building a site that pleases search engines and site visitors
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy and tips on improving conversion if they don't
• How to build links that generate traffic to your website, and how to avoid the penalties of "spamming" the search engines
• What's coming next in the constantly evolving world of web search, and how you can profit from those changes

"The feedback we've received from previous delegates at SES Toronto has been tremendously positive, so we're hitting the right topics," said Matt McGowan, VP Marketing of Incisive Media. "This year proves to be even more intriguing with the addition of Seth Godin. People will be very eager to hear his views on what's next in this industry."

For more information about the Toronto event and other conferences in the series, visit www.searchenginestrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com