Press Release

Ringing Up Sales: Retail-Focused Sessions Take Center Stage at Search Engine Strategies (SES) Chicago 2007

To Feature Shopping Search Tactics, Maximizing Conversion

Chicago, IL - November 19, 2007 - Given that search engine marketing drives more than 50% of sales for 30.2% of e-retailers, Search Engine Strategies Chicago 2007 (www.SearchEngineStrategies.com/chicago) sees fit to include a dedicated track for merchants looking to rank high in search engine results. The event, set for the Chicago Hilton on December 3-7, 2007, will go beyond the expected tips and tools needed to optimize digital marketing tactics to increase online sales.

Search is arguably the most influential and accountable form of online marketing, and SES Chicago event organizers guarantee this track will provide insight into how to make online companies more visible and turn Internet surfers into paying customers. The SES retailer track is scheduled for the second day of the conference on Tuesday, December 4th, and will feature:

• Maximum Conversion in Retail: Raising the Bar
  Some sites are all about direct sales. This session will focus on direct conversion behavior and turning visitors into customers and cash. Go Maximum or go home.
• How to Build Investment Interest in Your SEO/SEM Company
  This session provides insight into how to make a company more valuable and how to monetize the business while keeping control of ownership. Topics to be covered include:
• How the financial community looks at the SEM industry and evaluates it for potential investment
• The three key factors that investors look for in a specific SEM company
• What you can do to enhance your company's attractiveness to potential investors
• Industry challenges -- what the SEM industry needs to work on to improve its overall investment profile
• Shopping Search Tactics
  Learn how content from your ecommerce or merchant site can -- and should -- be included in shopping search engines.
• Meet the Bloggers Who Can Make Your Cash Register Ring!
  There is a significant difference between popularity and influence. It is important to find out which bloggers generate editorial coverage, influence existing and potential customers, and drive traffic to your ecommerce or merchant site. While building relationships with these influential bloggers can be very time-consuming and resource-intensive, this session will help people get started.

"To survive in today's competitive online market, it's essential that retailers are armed with the newest tactics to ensure their brand reaches maximum search efficiency," Kevin Ryan, Vice President of Global Content for Search Engine Strategies. "The companies that see the best ROI in online marketing are those that keep up with the industry's most current information. With this year's line-up in Chicago, there's no other place to get that insight."

For more information on SES Chicago and other events in the global series, see https://searchenginesstrategies.com/chicago

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com