Press Release

Importance of Local Marketing, Discussion with Yellowpages.com CEO Slated for Search Engine Strategies (SES) Chicago 2007

Visionary Seth Godin, isen.com prosultant David Isenberg, and Professor Emeritus Don Schultz among Highlights at 9th Annual SES Chicago Event

Chicago, IL - November 15, 2007 — How will a local plumber, roofer, or restaurant owner make any sense of online marketing opportunities these days? This question and more will be dissected at Search Engine Strategies Chicago 2007 (www.SearchEngineStrategies.com/chicago). The event, set for the Chicago Hilton on December 3-7, 2007, will include an entire track dedicated to how to crack local markets. Also on the roster during the conference are stimulating presentations by bestselling author Seth Godin, Yellowpages.com president and CEO Charles Stubbs, isen.com principal prosultant David S. Isenberg, and Northwestern University professor emeritus Don Schultz. Exposition hall attendees may attend all keynote sessions at no charge.

SES Chicago event organizers anticipate the Yellowpages.com session, set for Tuesday, December 4 at 11:30am, will be popular with attendees eager to learn more about local marketing. Charles Stubbs leads the Pasadena, California-based company, which provides a leading Internet Yellow Pages distribution network to AT&T and Yellowpages.com local and national advertisers. The Yellowpages.com distribution network provides more than 100 million monthly searches to advertisers. Prior to being named President and CEO of Yellowpages.com, Stubbs served as President of BellSouth IntelliVentures, the electronic media division of BellSouth Advertising and Publishing Group.

The SES Local Track programmed by The Kelsey Group is scheduled for Tuesday, December 4th, and will feature:

• The Transformation of Local in a Search Driven World - Covers the most effective ways to lead offline conversions with online search products.
• Driving Local Sales with Internet Yellow Pages and Search - Addresses the optimal local ad model.
• Online Maps: Plotting the Direction of Local Search - Explores uncovering the future of online and mobile maps, and what's beyond static search results as a primary venue for local searches, product research, social networking and travel.

"Regular attendees will be pleasantly surprised by the new content while those new to SES Chicago will have their eyes opened to what they've been missing," said Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property. "We're right in tune with the hot topics in the industry. It's what keeps people coming back."

For more information on SES Chicago and other events in the global series, see www.SearchEngineStrategies.com/chicago.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com