Press Release

a4uexpo Conference Line-Up Brings Fresh Speakers & Unique Insight to UK Affiliate Marketing Sector

London, England - August 13, 2007 - Knowledge, expertise and tenacity will be on display at this year's a4uexpo, with news that the UK's first home-grown event is bringing together an unrivalled team of Affiliate Marketing experts & practitioners to present during the inaugural event's Conference Agenda - www.a4uexpo.com/agenda

The two-day Programme, which includes formal presentations, panel discussions and hands-on workshops, has been devised to assist delegates who are looking to Deliver a successful Affiliate Marketing campaign, Enhance and Maximise existing activity and realise the potential of Integrating Programs with other Online Marketing techniques.

On the second day, the highly-respected Search Engine Strategies conference - www.SearchEngineStrategies.com - will also run alongside the Affiliate Marketing conference stream, so delegates will be able to choose a mix of sessions & disciplines they wish to cover during their time at the event.

Speakers have equally been chosen to enlighten New Starters through to Experienced AM practitioners and include a range of International and UK-based experts.

Highlights include:

• Considered to be one of the leading Internet Marketing experts in the world, Kristopher Jones, President & CEO of Pepperjam - www.pepperjamsearch.com - one of the top 500 fastest-growing privately-owned businesses in the US, will be talking in the UK for the first time; looking at the growing issue of complimentary Search & Affiliate activity; and giving his thoughts on how Affiliates and Merchants can work more pro-actively together to achieve a greater slice of 'real estate'.
• Jerome Touze, co-founding Director of WAYN.com, the number one travelling social community online which currently has 8.5m members worldwide, will be exploring how personal networks are increasingly influencing users' purchasing decisions and giving his views on how Affiliates and Merchants can tap into this lucrative sector.
• Jason Duke and Tony Pybus, both Directors of leading behavioural and business strategy consultancy, StrangeLogic, will delve into the issue of Understanding your Customer, Analysing their Needs and Maximising Conversion.
• The IAB's CEO, Guy Phillipson, will look at the future of our Digital Landscape and the opportunities for the sector to engage with customers online.
• The chance to grill some of the industry's Super Affiliates, who together drove sales of over £500m for their Merchants last year alone.
• A look at the Widgets, Blidgets and other technical developments which are making this whole industry even more fascinating from Internet Marketing Specialist Vinny Lingham.
• Prezzybox.com Managing Director Zak Edwards and Hotel Chocolat Online Marketing Manager Chris Bishop on how to ensure Programs Break through the Noise in this crowded market.

The Loyalty Sector, Mobile and Network Collaboration & Support will also be covered as well as the chance to hear from experts within some of the UK's leading Affiliate Networks as well as some Brand Keynote sessions providing Case Study presentations from a collection of Advertisers who are currently enjoying the benefits of working with the channel.

Matthew Wood, founder of a4uexpo's organisers, affiliates4u, says: "This is a very exciting line-up of quality speakers, and should provide something for everyone working in and around the Affiliate Marketing industry at this time.

"I'm particularly delighted with our International speaker guests who have chosen this event to give their thoughts on their own experiences as well as their views on the future of the sector both here and on a Global scale."

Full details regarding the Conference Programme, including information on timings & speakers can be found at www.a4uexpo.com

The UK's own industry-specific Conference, Exhibition and Awards for the Affiliate Marketing sector takes place at ExCeL London from October 25 - 26, and is being co-ordinated by affiliates4u, founders of the widely-respected affiliates4u.com (formerly a4uForum), the UK's No.1 portal for Affiliate Marketing.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com