Agenda: Day 1 - Monday, 23 June 2008 - Search Engine Strategies Hamburg

Day 1 - Agenda

Day 1 - Monday, 23 June 2008*
8:00am-5:45pm	Registration
9:00am-9:50am	Attendees may choose to attend one of the two sessions offered during this time. Fundamentals Track Introduction To Search Engine Marketing Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts. Moderator: Marcus Koch, Suchtreffer AG Advanced Track Search Marketing Europe: New Developments European search marketers face a dual challenge of optimizing web sites and creating paid search campaigns that work effectively both at home and abroad. This session features European search marketing experts offering the latest news and developments that can give European search marketers a competitive edge.
9:50am-10:00am	[ back to top ] Intercession Break
10:00am-10:45am	Keynote Speaker: Martin Sinner, Founder and Managing Director, Idealo Internet GmbH
10:45am-11:00am	[ back to top ] Morning Break
11:00am-12:00pm	Attendees may choose to attend one of the two sessions offered during this time. Fundamentals Track Search Engine Friendly Design How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. Speakers: Thomas Kaiser, CEO, cyberpromote GmbH Stefanie U. Dürr, Search Quality Strategist, Search Quality Team, Google Ireland Ltd. Herbert Hartung, CEO, isa-media GmbH Advanced Track Search Around the World (in English) Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in the Europe, Latin America, Asian Pacific and Australia discuss the marketplace and the impact it's having on the world. Moderator: Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch Speakers: Massimo Burgio, Founder and Chief Strategist, Global Search Interactive Anne Kennedy, Manager, Managing Partner, Beyond Ink Erica Schmidt, Global Director of Search, Isobar Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC Anders Hjorth, Research & Production Director, Relevant Traffic Europe
12:00pm-1:15pm	[ back to top ] Gemeinsames Mittagessen und Networking
1:15pm-2:30pm	Attendees may choose to attend one of the two sessions offered during this time. Fundamentals Track Search Advertising 101 Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers. Moderator: Thomas Bindl, Founder and CEO, Refined Labs GmbH Advanced Track The Universal Search Conundrum The online search universe is expanding but does this mean that more people will start using a wider variety of search tools to find what they want online? Or, does the advent of the Google Universal search model mean that the vertical search space is finished? By offering users a more integrated and simple set of results, the next generation of search multiplicity with Ask's 3D, Microsoft Live Search and Yahoo along with Google have raised more questions than answers. Have they eliminated the need to search text, images, news, maps, books, blogs and local content separately? Join us as we debate the significance of Google's revamp on "the search universe" and how searches conducted across the other major search engines could be impacted. Moderator: Richard Zwicky, Founder and CEO, Enquisite
2:30pm-3:00pm	Afternoon Break
3:00pm-4:15pm	Attendees may choose to attend one of the two sessions offered during this time. Fundamentals Track Search Term Research & Targeting The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings. Toward the end of the session, volunteers from the audience will have their sites reviewed for search term research issues, if time allows. Speakers: Bastian Dautzenberg, Media Designer, construktiv GmbH Alan Webb, CEO, Abakus Internet Marketing Philipp von Stülpnagel, Managing Director, SUMO GmbH Stefan Fischerländer, Managing Director, certo GmbH Advanced Track Web Analytics: Measuring Success How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores both classical and newer "cutting edge" techniques to measure success, what statistics you should really care about, ways to be more strategically focused, and how to drive increased revenue for your business. Moderator: Richard Zwicky, Founder and CEO, Enquisite Speakers: Herbert Hartung, CEO, isa-media GmbH Oliver Schiffers, Manager, Web Analytics, Sapient
4:15pm-4:30pm	Intercession Break
16:30pm-17:45pm	Attendees may choose to attend one of the two sessions offered during this time. Fundamentals Track Writing for Search Engines To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows. Speakers: Gerda von Radetzky, CEO Optimierung.Net Advanced Track Converting Visitors into Buyers Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Thomas Bindl, Founder and CEO, Refined Labs GmbH Speakers: Pascal Fantou, Founder, Cogito Ergo Business Development
5:45pm-7:00pm	Networking Cocktail Reception

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*Agenda subject to change

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