SES Search Training Workshops
Hilton San Francisco
February 7, 2008
San Francisco, CA
The cost for a full day pass is $1,345. Seats are limited in order to provide personal training, so please register soon to ensure that we reserve a spot for you.
These workshops will provide you with the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. In the end, you will not only walk away with the knowledge and skills you need to be a successful search engine marketer, you will also jump-start your career and enhance your professional know-how. This in-depth training in a small class setting means that your instructor is readily accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, you cannot afford to miss this opportunity to experience firsthand the latest developments in search engine strategy. No matter where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills and tools to improve your business results and take your search engine marketing to another level.
Event name: |
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Event type: |
Link Building Workshop |
Date: |
Thursday, February 7, 2008 |
Status: |
Spaces Limited |
Time: |
8:00am-5:00pm |
Description: |
Need links? In order to rank well and successfully promote your online business, you need an effective link building program as part of your over-all SEO strategy.
This link building workshop will help you understand and manage your link building campaigns by providing you with the knowledge to create a proven, practical and creative link marketing campaign. You'll walk away understanding why you need certain links, how to find them, and how to effectively use links to promote your brand and your search engine rankings. |
Who should attend? |
This workshop is for anyone responsible for website promotion... SEO's, SEM's, bloggers, web designers, and/or business owners. This workshop will provide information on the most successful and current link building "tips and tricks" out there. |
| Benefits
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After attending this workshop, you will be able to:
- Understand why search engines value links and
- How link popularity and Page Rank works
- Weather shifts in the search engine algorithms
- Learn which linking schemes the search engines frown on and
- Which linking tactics provide the most relevant one-way links
- Learn how to attract links through content generation and
- how to Use the new social media sites to gather links
- Leave with clear link building methodologies and online resources to help you in your future marketing endeavors.
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What will I learn? |
Why Links are valuable
- Definitions and concepts
- Why the search engines value them
- Page Rank facts and fiction
- Latent Semantic Indexing (LSI), Trust Rank and other link analysis papers
Engine Buzz
- What they're saying and how to use it
Link Spam and What To Avoid
How to Conduct a Link Analysis
- What to look for
- Free and paid tools to help
- Finding those authority sites
Optimizing Your Internal Links
Linking Tactics
- Reclaiming Links
- Competitive Linking
- Understanding RSS
- Authority Linking
- Finding authority sites
- Becoming one
- Content Generation
- Using Blogs and Wiki's
- Writing articles
- Directories & DMOZ
- Reciprocals
- Working the Media/Press Releases
- Trust Links
- Social Networking Sites
- Digg, Delicious
- The Answer Sites, Etc.
Paid Links
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About the Instructor |
Debra Mastaler is President of Alliance-Link, an interactive link marketing agency based in Williamsburg Virginia.
In business since 2000, Debra offers custom link building and link training by combining traditional sales and promotional strategies with effective online search engine marketing tactics.
In addition to client projects for Fortune 500 companies as well as a number of top SEO firms, Debra is a featured speaker and link trainer at Search Engine Strategies, is a guest blogger for Search Engine Land and Search Engine Guide, has done numerous High Ranking Seminars as well as link training the Direct Marketing Association.
Ms. Mastaler holds a B.A. in Business Administration/Marketing and worked for over 15 years in Sales and Promotions for a Fortune 50 company prior to starting her own marketing firm. In addition, she writes on link building techniques for several publications including her link building blog the Link Spiel. |
Event name: |
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Event type: |
Social Media Training |
Date: |
Thursday, February 7, 2008 |
Status: |
Spaces Limited |
Time: |
8:00am-5:00pm |
Description: |
Over the past year social media has exploded and become a major piece of the search marketing puzzle. Companies are amazed by the influence social media is having and want to understand how to use it effectively. From capturing traffic and links, to effectively converting the traffic there are many aspects to know about with social media. Figuring out which social media is right for your business is another factor in the search marketing mix. Do you sacrifice your steady customer base for a 1 day hit of traffic from Digg or do you focus on a more targeted blog or forum audience and educate them about your services or products. How do you combine this with you PPC and SEO efforts? All of this and more is covered in this course. |
Who should attend? |
Beginners in Search Marketing to experienced Search Marketers looking to understand more about social media and how to use it effectively. |
| Benefits
|
This session will show you the entire realm of social media and how to use it effectively as part of a holistic marketing campaign. While many people think of "Digg" as the big player that they need to be working with, Digg is just one of many facets of social media. From social communities to photo sharing, blogging and forums, the Internet offers a world of opportunity waiting to be explored. You'll come away with great ideas on how to effectively leverage your brand, services and products in different social media environments. |
What will I learn? |
Attendees will:
- Understand the "Rules of Engagement"
- Learn the difference the participation makes
- Gain understanding as to why keyword research is important in social media
- Gain understanding as to why not every form of social media "is the right one"
- Gain insight into the different types of social media such as
- Social News
- Social SharingSocial Bookmarking
- Social Networking
- Stumbling, Wikipedia, etc.
- Forums & Message Boards
- Ratings & Reviews
- Blogging
Social Media Agenda:
- Overview of What Social Media is
- What are the different types of Social Media
- Why Use It
- What does it take to be successful
- It's not a flash in the pan
- Overview of Social News
- What is Social News
- Who uses Social News
- How do I Use It?
- Overview of What Social Sharing
- What is Social Sharing
- Who uses Social Sharing sites
- How do I use social sharing sites effectively
- Overview of Social Networking Sites
- What are Social Networking sites
- Who uses Social Networking sites
- How do I use social networking effectively
- Overview of Social Bookmarking Sites
- What are Social Bookmarking sites
- Who uses Social Bookmarking sites
- How do I use social Bookmarking effectively
- Overview of Forums & Message Boards
- What are Forums & Message Boards
- Who uses Forums & Message Boards
- How do I use Forums & Message Boards effectively
- Overview of Rating & Review Sites
- What are Rating & Review Sites
- Who uses Forums Rating & Review Sites
- How do I use Rating & Review Sites effectively
- Overview of Other Social Media Sites (StumbleUpon, Wikipedia, Yahoo! Answers, LinkedIn, Etc.)
- What are Other Social Media Sites
- Who uses these Other Social Media Sites
- How do I use these Other Social Media Sites effectively
- Overview of Blogging
- What is Blogging
- Who is Blogging
- Should I be blogging
- How to effectively interact with Bloggers
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About the Instructor |
Liana "Li" Evans is the Director of Internet Marketing at KeyRelevance. Since 1999 Liana has been active in the search marketing arena, becoming well versed in all avenues of search marketing, but having a particular focus on natural search optimization, vertical search, social media and word of mouth marketing. She has also become well versed in areas of the retail industry that are regulated by the FTC. Liana helped to design, plan & implement an Internet Retailer 500 company's efforts into natural search optimization, totally revamping out of date navigation and site architecture, with very successful results. Since 1992 Liana has been active in the technology fields being both a well verse programmer and database programmer/designer, which lends well to her technical expertise in dealing with large scale retail sites and their dynamic nature.
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Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.
Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
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