Conference: Aug 20-23, Expo: Aug 21-22, 2007 • San Jose Convention Center • San Jose, CA    
 

Profile

Lance Loveday
President
Closed Loop Marketing

Lance Loveday is the Founder and CEO of Closed Loop Marketing, an online marketing company dedicated to helping clients understand and maximize the return on their Web investments.

Drawing on 10 years of experience in online marketing, user psychology, economics, usability testing and design, Lance works directly with companies like Hewlett-Packard, InsWeb, SalesForce.com and Quicken Loans to create end-to-end marketing campaigns with measurable ROI.

Lance is a regular speaker at industry conferences and produces custom training seminars on the topics of online marketing strategy, increasing online conversion, search engine marketing, usability consulting, online lead generation and ROI analysis (closed loop marketing).

With a knack (and a passion) for making online marketing exciting and engaging for novice and expert alike, Lance is currently working on the New Riders book "Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads" due out in October 2007.




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Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

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Audio and/or Video Taping is prohibited without the prior permission of the organizers.