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Profile
James M. Lamberti
SVP, Search & Media
comScore Inc.
Mr. Lamberti leads the search practice at comScore Networks within the media division. Since joining comScore in 2001, James has led the development of the firm's qSearch data stream into an industry-leading data and analytics tool widely used by search engines, portals, publishers, marketers, and analysts around the globe. James is a 15-year veteran of the market research industry with a background in all facets of marketing research, marketing, product development, and database management. James began his career at Information Resources, Inc. (IRI) in 1992 and learned the fundamentals of panel-based research, working with wineries in California's Napa and Sonoma Valleys. A transition to the Clorox Company in 1995 cemented James' skills as both a qualitative and quantitative researcher with the one of the CPG industry's most respected companies.
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