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Profile
Isabel Sopoglian
VP of Search Marketing
Cars.com
Isabel Sopoglian is Vice President of Search Marketing of cars.com Santa Monica (formerly NewCars.com), and is among the foremost experts in Automotive Search Engine marketing (SEM). One of the first to specialize in the automotive vertical, she has mastered both the art and science of automotive search optimization.
Sopoglian began her career in SEM more than five years ago when she joined NewCars.com to help fulfill the company's vision of an automotive lead generation business fueled entirely through SEM.
In addition to business development for NewCars.com, Sopoglian worked closely with company partners and founder Martin Schmitt to develop proprietary search management technology designed to optimize keyword position. The technology is now the cornerstone of cars.com Santa Monica and at the center of the company's ability to deliver strong performance in all search applications of the business. Today, Sopoglian spearheads all SEM activity for Cars.com Santa Monica and manages key SEM projects for the company's base of automotive search management clients.
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