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Don E. Schultz, Ph D
Professor (Emeritus-in-Service) of Integrated Marketing Communication,
Northwestern University
Don E. Schultz is Professor (Emeritus-in-Service) of Integrated Marketing Communication,
Northwestern University, Evanston, IL. He is also president of the global marketing
consultancy Agora, Inc. also located in Evanston.
Schultz holds a PhD in mass media and a master of arts in advertising from Michigan State University, East Lansing, MI, and a BBA from the University of Oklahoma, Norman, OK. He is the author of thirteen books, including his latest books Brand Babble: Sense and Nonsense About Brands and Branding and IMC: The Next Generation. He has published over 100 articles on marketing, advertising branding, sales promotion and integrated communication in most of the leading trade and academic journals around the world. He is a regular columnist of Marketing Management and Marketing News magazines.
Prior to his academic career, Dr. Schultz spent 15 years in media and advertising agency management, the last ten at Tracy-Locke Advertising and Public Relations, Dallas, Texas where he was a senior vice president and management supervisor on a number of national accounts. He resigned from Tracy-Locke to pursue a career in academia.
Schultz lectures, conducts seminars and conferences and consults on five continents. His current research and teaching focuses on communication integration, branding and the financial measures of marketing and communication and internal marketing. He was named one of the 80 Most Influential People in sales and marketing world by Sales & Marketing Management Magazine in 1998.
Schultz serves on the Board of Directors for Simon Richards Group in Melbourne, Australia and Brand Finance, plc in London, UK. He also provides consultancy services to a broad variety of marketing organizations, agencies, media and non-profit organizations around the world.
Professor Schultz holds Visiting/Adjunct Professorship appointments at Cranfield University in UK, Queensland University of Technology in Brisbane, Australia and Tsinghua University in Beijing, PR China.
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