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David S. Isenberg
Principal Prosultant
isen.com
In 1997, David S. Isenberg wrote an essay entitled, "The Rise of the Stupid Network: Why the Intelligent Network was a Good Idea Once but isn't Anymore." In it, Isenberg (then a distinguished member of technical staff at AT&T; Laboratories) examined the technological bases of the existing telecom business model, laid out how the communications business would be changed by new technologies, foresaw today's cataclysms, and imagined tomorrow's network.
Tom Evslin, a senior AT&T; executive at that time, told The Wall Street Journal that "The Rise of the Stupid Network" was "like a glass of cold water in the face" of AT&T;'s leaders. The Wall Street Journal called the essay "scathing... startling," and said, "It may soon assume cult status among the tech mavens that roam the World Wide Web." Communications Week International said that the essay "challenged the most sacred assumptions of the telecom world." The Gilder Technology Report said it was "a stirring call." Inevitably, the essay found wider acceptance outside of AT&T; than within it. So in 1998, Isenberg left AT&T; to found isen.com, inc., to help telecommunications companies understand the business implications of the newly emerging communications infrastructure.
Isenberg has been cited and quoted in The New York Times, The Wall Street Journal, USA Today, Forbes, Fortune, Wired, Business 2.0, Communications Week International, Network World, Release 1.0, Gilder Technology Report, TheStreet.com, Nikkei Communications, and numerous other publications. His story appears in at least half a dozen business books, including Telecosm by George Gilder, The New Pioneers by Tom Petzinger, and The Future of Ideas by Lawrence Lessig.
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