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Profile
Bill Wise
General Manager, Global Exchange
Right Media, a Yahoo! company
Bill Wise is the general manager, global exchange for Right Media, a Yahoo company. Prior to Yahoo's acquisition of Right Media, Bill was president of Right Media, running their media and services business. Before his time with Right Media, Bill was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007. Did-it was ranked as a top paid search marketing firm by Jupiter Research. Bill Wise joined Did-it following several executive positions at leading online marketing companies such as DoubleClick, MaxOnline, and Ask.com, now IAC Advertising Solutions. Bill sat on the board of directors of contextual-based marketing firm ContextWeb (from 2004-2007) and on the college social networking sites College Postings and MyBlotto.com (from 2007). Bill lives in Larchmont, N.Y., with his wife Kelli and their three children.
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