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Profile
Bob Tripathi
Search Strategist
Discover Financial Services
Bob manages enterprise wide organic search and paid campaign strategy for Discover. He also sets SEO strategy and provides education to build SEO best practices into the workflow of business groups across Discover Financial Services, including credit cards, prepaid gift cards, small business cards, education finance, and Discover Bank. Bob has over seven years of hands-on experience in SEO and managing PPC campaigns in both B2B and B2C industries. Over the years, he has worked with businesses of all sizes, helping them to generate revenues and achieve positive ROI with search engine marketing. Bob has a B.A. in international business and marketing from Eckerd College, Fla. He is a co-founder of SEMPO Chicago Working Group and also serves in the in-house search committee at SEMPO.
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