9:00am-10:00am

Attendees may choose to attend one of the five sessions offered during this time.

Clinics Track
Contextual Ads & Ad Sense Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements.

Just for Fun Track
So You Want to Be a Search Marketer?
Ready to hang your shingle and be a search marketer? You might want to ensure you have the right basic training! This session looks at ways budding SEMs can educate themselves plus get started in the industry.

Issues Track
Search Engines on Click Fraud
In this session, search engines discuss how they deal with click fraud concerns.

10:15am-11:15am

Attendees may choose to attend one of the five sessions offered during this time.

Clinics Track
Landing Page Optimization Clinic
The clinic consists of a live, interactive landing page optimization clinic run by industry experts. Audience members will be asked to submit websites and any paid search campaigns prior to the clinic and samples will be chosen for live analysis.

Just for Fun Track
Dynamic Websites: Beyond the Basics
This session will cover all the SEO tactics possible for your dynamic site, including global site optimization tactics, page titles, metadata, page headings, content, keyword embedded URLs, page rank, sitemaps, feeds, and much more. But will this be enough? Is global site optimization enough to score a top ten ranking for a competitive term, or is something more specific required? What if you do all these things are in place and it's still not enough to get a listing into the top 50 much less the top 5? Learn about specific instances where everything was done right, and yet more work had to be done.

Issues Track
Search Marketers on Click Fraud
In this session, search marketers explore issues and tactics relating to click fraud concerns.

11:30am-12:30pm

Attendees may choose to attend one of the five sessions offered during this time.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

Just for Fun Track
Kevin Ryan Unplugged
Who is this guy anyway? Kevin Ryan recently took the reins of Search Engine Strategies and is well known throughout the world of online advertising. Search engine marketing is poised for big change and Kevin has some ideas that will take SES to the next level. Come and meet the personality referred to (sometimes in a nice way) as the “Lewis Black” of search for a view on the engines, marketing and the next generation of SES. Bring your questions, complaints and ideas for this interactive forum. Editors note: hecklers will be locked away and forced to listen to someone with a really annoying voice read every entry on their own blogs.

Issues Track
Dealing With Difficult Clients
Whether they're confused, busy or just uncooperative, clients can pose challenges. This session will explain how to head off issues or solve them along the way, including:

• Speaking frankly about architectural and design issues
• Diving deep into historic web analytics
• Identifying mission-critical pages that lack content
• Being truly consultative - shaping what keywords make sense for the client given their site age, content, inbound links, etc.