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Day 1 - Monday, December 3, 2007*
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7:30am-6:00pm |
Registration
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8:00am-9:00am |
Morning Coffee
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9:00am-10:00am |
Attendees may choose to attend one of the three sessions offered during this time.
Strategic Development Workshops
Search Around the World - Part One: Asia/Pacific & Australia
Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in the Asian Pacific and Australia discuss the marketplace and the impact it's having on the world.
Moderator:
Speakers:
Mobile Search Battle Royal
The search wars are going mobile. With mobile carriers working with advertisers, Web giants looking to extend their brands into mobile, and Yellow Pages or Directory Assistance players getting into mobile, the stage is set for a battle royal. This session will enable search industry professionals to understand opportunities in mobile search. The panel will present some of the first industry data on mobile search categories and strategies employed by leading practitioners. The audience will come away with a solid understanding of the fundamental marketing issues at work, backed up by hard numbers.
Moderator:
Speakers:
Will Consult for Food!
A fun, informative, and completely interactive seminar based on the Internet marketing book Mommy, Where Do Customers Come From? by Larry Bailin, The speaker will conduct a Conversion Clinic allowing the audience to participate in every aspect of this seminar. He will evaluate websites LIVE on the spot. Audience members will get the chance to have their website professionally reviewed and critiqued.
Introduction by:
Speakers:
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10:00am-10:15am |
Interval
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10:15am-11:15am |
Attendees may choose to attend one of the three sessions offered during this time.
Strategic Development Workshops
The Human Equation: Giving Back Internet Style
The World Wide Web has changed how we do everything, including give back to our fellow man. What does the nonprofit world look like in the Web 2.0 world? Technology has grown by leaps and bounds since the dawn of the internet as a communication vehicle. It has changed the way we give back, communicate with our constituents and provided a means for creating a platform for the community to support itself. Learn from experts in the space about the latest developments in community and technology for the non-profit sector.
Moderator:
Speakers:
Meet the Web Analytics Players
Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general.
Moderator:
Speakers:
Redefining the Customer
Universal, Personal & Local Search? Facebook? Twitter? YouTube? Podcasts? Social Media? Web 2.0? Businesses are struggling to demystify communications as a new generation of digital possibilities evolve. The customers are clearly in control. The voice of the consumer has never been so easy to find and so hard to decode. Bryan Eisenberg deciphers their messages and explains the evolving new world of marketing, customer loyalty, consumer generated content and social media. Let Bryan teach you how to take advantage of this opportunity to join the conversation. He will show you how to persuade these redefined customers as they ignore marketing.
Introduction by:
Speakers:
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11:15am-11:30am |
Interval |
11:30am-12:30pm |
Orion Panel: Search, Privacy and Community in the Digital Age
What happens when a born again social media advocate, a privacy expert and top agency and publisher talent get together for a discussion? Probably the future of connected marketing. With technologies like collaborative filtering and search functions in the social community, your customer's search destination might not be a search engine. Privacy considerations further complicate the situation and the future might look a bit different than you'd expect.
Moderators:
Speakers:
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12:30pm-1:30pm |
Networking Lunch |
1:30pm-2:30pm |
Attendees may choose to attend one of the three sessions offered during this time.
Strategic Development Workshops
Search Around the World - Part Two: Europe and Latin America
Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace. In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in Europe and Latin America discuss the marketplace and the impact it's having on the world.
Moderator:
Speakers:
There's Still Money on the Table!
Findings indicate many top online retailers aren't utilizing SEO to the extent they could be. The implications? Visits, conversions and sales could be improved even amongst the biggest online players. The audience will learn why/how well-optimized sites are over 60% more likely to have blogs and/or podcasts in comparison to non-optimized sites, why some retailers are seeing tangible benefits from incorporating different forms of content, i.e. social media, and why some sites, with a lesser degree of SEO, are positioning well on SERPs. A variety of top online retailers will be referenced in demonstrating various practices, rankings, trends and more.
Moderator:
Speakers:
Igniting Viral Campaigns
In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about.
Moderator:
Speakers:
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2:30pm-2:45pm |
Afternoon Refreshment Break |
2:45pm-3:45pm |
Orion Panel: Universal, Blended and Vertical Search
Search result multiplicity is not a new phenomenon, but recent advancements will guarantee the world of search and marketing will be changing forever. Before you attend this week's optimization and best practices sessions, hear from industry gurus about how search, marketing and information seeking is changing the industry that follows the search.
Moderators:
Speakers:
- Mike Grehan, Founder and CEO, Searchvisible Ltd.
- Andrew Goodman, Principal, Page Zero Media
- Brad Goldberg, GM, Search Business Group, Microsoft Corporation
- James Lamberti, Senior Vice President, Search and Media, comScore, Inc
- Jim Müller, Tech Lead, Universal Search, Google
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3:45pm-4:00pm |
Interval |
4:00pm-5:00pm |
Opening Keynote: Don E. Schultz
- Don E. Schultz, Professor (Emeritus-in-Service), Integrated Marketing Communications, Northwestern University & President of Agora, Inc.
Don Shultz, noted author and Professor Emeritus of Service at Northwestern University's Medill School is known for thought leadership and "telling it like it is" in the world of integrated marketing. In his first Search Engine Strategies keynote address, Professor Shultz will discuss the universe of search behavior along with the cultural impact of search.
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5:00pm-6:00pm |
Exhibitor/Speaker Welcome Reception |
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
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