President and co-founder of Ad Maiora, Mauro Lupi is also the vice president of IAB Italy. In June 2004 he joined the SEMPO Board of Directors, with the additional commitment to start-up and guide the SEMPO European Committee.

Since 1997, Lupi has led the company in fast and profitable growth with the vision of creating a new kind of specialized web marketing firm that integrates business along with education and knowlodge sharing with clients. According to this vision, Lupi created Motoridiricerca.it (www.motoridiricerca.it/) , the most authoritative Italian resource of about search engines, and also manages the Ad Maiora newsletters (www.admaiora.com/en/internal.asp?ArticlePath=2-5-31- reaching more than 20,000 subscribers.

In 2001 Mauro Lupi wrote "Motori di ricerca e visibilità sul web (Search engine and Visibility on the Web)" a best selling book in Italy, and recently he launched a personal blog (www.maurolupi.com) on online advertising (with a strong focus on search marketing), which has rapidly established itself as one of the most authoritative sources in Italy about the subject. Lupi is also a web marketing teacher in the main Italian business schools, and he regularly writes articles and gives speeches on search engine marketing and online advertising.

Lupi has over 25 years of professional experience in the banking, software and telecommunications industries, and this mix of experience proved ideal when he decided to embrace the internet business.