The Premier Event for Search Engine Marketing & Optimization
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 April 26 - 27, 2006 • The Westin Palace • Milan, Italy*

			
Event Hours:
Registration Hours
April 26: 7:30am - 7:00pm
April 27: 8:00am - 4:30pm
Conference Hours
April 26: 9:00am - 5:45pm
April 27: 9:00am - 5:45pm
Expo Hall Hours
April 26: 10:30am - 7:00pm
April 27: 10:00am - 3:00pm

Premier Plus Sponsors:
AD MAIORA
SEMS / il mestiere dei motori
Premier Sponsors:


Lunch Sponsor:

Media Sponsors:




Official News Distribution Service:
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ClickZ


CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations

Agenda - April 26, 2006
Expo Hall Hours: 10:30am-7pm
7:30am - 7:00pm Registration
Tracks Fundamentals Track Advanced Track
9:00am - 9:50am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Perfecting Paid Listings
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
10:00am - 10:30am Keynote with Jim Lanzone, Senior Vice President & General Manager, Ask.com
10:30am - 11:00am Morning Coffee Break
11:00am - 12:00pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Search Ad Targeting & Matching Tactics
NEW!

FOCUS: Ads
SKILL: Advanced
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Buying Search Engine Advertising
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Meet the Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Multi-Country Campaign Management
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Successful Site Architecture
4 STAR RATED!

FOCUS: Organic
SKILL: Any
RSS, Blogs & Search Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
5:45pm - 7:00pm Networking Cocktail Reception
 
Agenda - April 27, 2006
Expo Hall Hours: 10am-3pm
8:00am - 4:30pm Registration
Tracks Search Marketing Tactics Track Forums & Issues Track
9:00am - 10:15am Understanding & Influencing Searcher Behavior
4 STAR RATED!

FOCUS: Both
SKILL: Any
My SEM Toolbox
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Creating Compelling Ads & Landing Pages
4 STAR RATED!

FOCUS: Ads
SKILL: Any
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Link Strategies
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Search Advertising Forum
4 STAR RATED!

FOCUS: Ads
SKILL: Any
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Dynamic Web Sites & Server Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Measuring Search Marketing Success
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm European Search Marketing Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
Reputation Monitoring & Management

FOCUS: Ads
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-662-2857.


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