Andrea Cappello
CEO
WMR Studio Cappello
Andrea Cappello is a Search Engine Marketing consultant and the administrator of the society WMR srl - Studio Cappello www.studiocappello.it.
His competences on Search Engine Marketing are solid-based marketing and communication competences acquired during his studies: Communications Degree and Master of Marketing.
Andrea Cappello writes articles on SEM for many portals and reviews that concerns with the subject.
He wrote an handbook on SEO techniques "Al Top sui Motori di Ricerca (Top on the Search Engines)", that is still the most spread and used handbook in Italy on this sector.
He holds formation courses on the matter; he manages the blog www.searchadvertising.it/marketingblog; he offers formative support to agencies, Public Administrations, business schools.
His interest in Search Engines and Search Advertising is due to the fact that he considers it the only "not intrusive" kind of marketing that is also pleasant for users.
Between Search Engine Marketing projects Andrea Cappello followed, there are Pirelli RE, Treviso and Firenze Chambers of Commerce, Sviluppo Italia, Italgas, Miluna.
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