Born in Rome in 1979, Mr. Ascani started his professional career in the journalistic field with some professional experiences like the one in collaboration with "Fronte/Retro", a newspaper founded by Nando dalla Chiesa.

Since the year 2000, Mr. Ascani devoted himself to the Internet Business, establishing the Italian affiliated company BuyCentral.it, the main French commercial search engine for shopping, becoming the C.E.O. of the Italian company. Since the beginning the company became one of the best renown reality of the rising Italian Net Economy and good economic results were soon reached. Thanks to this good results, Mr. Ascani received the chance to manage some classes in the University of Rome "Tor Vergata" (Faculty of Engineering) and in the roman business school "Ateneo Impresa" (which is focused on web environment and new media) as a testimonial of a successful Italian company. Mr. Ascani guided the company untill 2004, year in which the company was sold to the german group Lycos.

Mr. Ascani is also shareholder and co-founder of First Tuesday Italy, a company that organize conferences and meetings with some of the leading characters of the Net Economy, with the aim of putting in contact businessmen with new ideas and future sponsors.

In march 2002 he founded the company ADVance, in which he is the president and the majority shareholder. The new company, nowadays with 20 employees and 25 active clients, works as a consulting firm in web marketing and online communications fields.

ADVance since the first day of activity is obtaining great results, working in a system of perfect financial balance.

Today ADVance is one of the best known and dynamic company in the Italian web advertising field, with a turnover of 6 million of Euros in 2005 and 8 million of Euros forecasted for 2006.

The seat of ADVance company is in Rome, Italy and Mr. Ascani resides in the same city.