Paola Albanese
Senior SEM Consultant
DMC FullSix
Paola Albanese gained broad experience in Italy and the United States working on a variety of digital marketing projects including search advertising, email marketing and online advertising
She is currently responsible for coordinating the search engine marketing division at DMC FullSix Group, managing search advertising strategies and business development projects. DMC is a new generation media agency focusing on direct response marketing strategies.
Prior to joining DMC, she was working with SEMS, a leading search engine marketing agency.
Paola worked in the United States for five years operating in the ecommerce industry. Her main responsibilities included the definition of web marketing strategies focused on improving visitor acquisition, conversion and retention while maximizing web visibility and brand recognition.
Her credentials include a degree in Business Economics she gained in Italy and a Marketing Communications certificate from the University of San Francisco.
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