As VP of Enterprise Search Marketing for the New York Times, Marshall Simmonds is responsible for maximizing traffic and search engine exposure for the New York Times. This includes the Boston Globe (Boston.com), International Herald Tribune, and About.com's 450 topic sites. Marshall's role involves developing and implementing strategic marketing techniques network-wide for the Internet's largest producer of original content and 12th most trafficked property. He's also spearheading a new enterprise search consulting branch funded by the Times.

Before joining the New York Times, Marshall was the Director of Search for Primedia Inc. He drove marketing strategies for Primedia's online properties, such as About.com (increasing traffic 800% in five years), MotorTrend, American Baby, Seventeen, New York Magazine and ChannelOne working with more than 800 Editors and Guides at the 250 magazine titles and 450 topic sites.

Prior to joining About.com, Simmonds created and managed a search engine optimization department as well as the I-Search Digest - a twice-weekly e-mail discussion list for industry professionals.

As a specialist in the search industry since 1997, he's worked with over 150 clients including Intel, The Washington Post, Citigroup, Knight-Ridder Digital, Contra Costa Times, Register.com, Home Shopping Network, CitySearch, Yellow Pages, TicketMaster, Match.com, Entertainment.com, Hotwire.com, LendingTree, Hotels.com, Expedia, Evite, Ciao!com (.de), Lawyers.com, Merrill Lynch Online, and Hughes Network Systems.