The Premier Event for Search Engine Marketing & Optimization
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 June 1-2, 2005 • Business Design Centre • London, England

			
Event Hours:
Registration Hours
June 1: 8am - 7pm
June 2: 8am - 4:30pm
Conference Hours
June 1: 9am - 5:45pm
June 2: 9am - 5:45pm
Exhibit Hall Hours
June 1: 10am - 7pm
(reception 5:45 - 7:00)
June 2: 10am - 3pm

Premier Plus Sponsors:


Premier Business Sponsor:

Premier Sponsors:


Analyst Sponsor:
Official News Distribution Service:
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations

Agenda - June 1, 2005
Exhibit Hall Hours: 10am-7pm
8:00am - 7:00pm Registration
Tracks Fundamentals Track Targeting Europe Track Advanced Advertising Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
The European Search Landscape
4 STAR RATED!

FOCUS: Both
SKILL: Any
Creating Compelling Ads & Landing Pages
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
10:30am - 11:00am Morning Coffee Break
11:00am - 12:00pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Language & Domain Name Issues
NEW FOR LONDON!

FOCUS: Both
SKILL: Any
Search Advertising Forum
NEW FOR LONDON!

FOCUS: Paid
SKILL: Advanced
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Successful Site Architecture
4 STAR RATED!

FOCUS: Both
SKILL: Any
Multi-Country Campaign Management
NEW FOR LONDON!

FOCUS: Both
SKILL: Advanced
Integrating Search into Other Marketing
NEW!

FOCUS: Both
SKILL: Advanced
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Linking Strategies 2005
NEW!

FOCUS: Organic
SKILL: Any
Search Term Research & Targeting
NEW FOR LONDON!

FOCUS: Both
SKILL: Advanced
Ad Management Case Studies
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Writing For Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Shopping Search: Opportunities & Tactics
NEW!

FOCUS: Ads
SKILL: Advanced
Broad Matching & Other Ad Targeting Options
NEW FOR LONDON!

FOCUS: Ads
SKILL: Advanced
5:45pm - 7:00pm Networking Cocktail Reception
 
Agenda - June 2, 2005
Exhibit Hall Hours: 10am-3pm
8:00am - 4:30pm Registration
Tracks Fundamentals Track Issues & Tactics Track Clinics & Forum Track
9:00am - 10:15am Buying Search Engine Advertising
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Understanding & Influencing Searcher Behavior
NEW FOR LONDON!

FOCUS: Both
SKILL: Advanced
Organic Listings Forum
4 STAR RATED!

FOCUS: Editorial
SKILL: Advanced
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Dynamic Web Sites & Server Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Hiring a Search Marketing Firm
NEW!

FOCUS: Both
SKILL: Any
Search Advertising Clinic
4 STAR RATED!

FOCUS: Paid
SKILL: Any
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Meet the Crawlers
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
Auditing Paid Listings & Clickfraud Issues
4 STAR RATED!

FOCUS: Paid
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Measuring Success
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Advanced Link Building Forum
NEW FOR LONDON!

FOCUS: Organic
SKILL: Any
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Perfecting Paid Listings
4 STAR RATED!

FOCUS: Paid
SKILL: Advanced
European Search Marketing Case Studies
NEW FOR LONDON!

FOCUS: Both
SKILL: Any
Link Building Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.


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