Mr. Roe is Head of Data Analytics, overseeing the development and production of NetRatings custom reports across Europe. Previously he was an International Account Director, looking after the needs of NetRatings' largest clients across Europe. With a background in research and sales, Mr. Roe joined ACNielsen in 1997 as a Consultant in the Modelling and Analytics department in the UK. He joined NetRatings in 2000 as the UK Sales Manager. In 2001, he helped set up the International Analytics department in his role as a Senior Internet Analyst.
Educated at Aston University, Birmingham, Mr. Roe holds a BSc in Politics and Psychology. Prior to joining ACNielsen, he worked for Procter & Gamble as part of their graduate training programme.
Mr. Roe is an engaging and knowledgeable speaker and is interviewed and quoted frequently by publications such as the BBC, Netimperative, The Grocer, New Media Age and Revolution magazine.
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