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 September 28, 2006 • The Adam's Mark Hotel • Denver, Colorado

Premier Sponsors:
TrueLocal

Verizon Superpages
Hosted By:
Search Engine Watch


SES LOCAL EDITION 2006 - CONFERENCE AT A GLANCE
Agenda - September 28, 2006
Expo Hall Hours: 10am-7.00pm
8:00am Registration and morning coffee
  Issues Track Tactics Track
9:00am–10:15am The Local Search Landscape


FOCUS: Both
SKILL: Any
Local Search Marketing Tactics


FOCUS: Both
SKILL: Any
10:15am–10:45am Morning Break
10:45am–12:00pm When Local Gets Social


FOCUS: Both
SKILL: Advanced
Local Search Ads


FOCUS: Ads
SKILL: Basic
12:00pm–1:15pm Networking Lunch
1:15pm–2:30pm Coping with Convergence: Local Search Meets Mobile and WiFi


FOCUS: Ads
SKILL: Advanced
Ringing in Sales with Pay Per Call Ads


FOCUS: Both
SKILL: Any
2:30pm–3:00pm Afternoon Break
3:00pm–4:15pm Roundtable: The Future of Local Search


FOCUS: Both
SKILL: Any
Local Search Case Studies


FOCUS: Both
SKILL: Any
4:15pm–4:30pm Session Interval
4:30pm–5:45pm Online Yellow Pages & The Internet Challenge


FOCUS: Ads
SKILL: Any
Meet the Local Search Engines


FOCUS: Both
SKILL: Any
5:45 – 7:00pm Networking Cocktail Reception

NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.






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