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September 28, 2006 • The Adam's Mark Hotel • Denver, Colorado
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Agenda* - Thursday, September 28, 2006
9:00am - 10:15am
Attendees may choose to attend one of the two sessions offered during this time.
Issues Track
The Local Search Landscape
Who´s who in local search? What other vertical search marketing channels exist to reach users looking for local vendors and services?
Representatives from major ratings and traffic analysis services share stats and info on topics such as these. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Steven Dennen, Director of Product Management, ComScore LeeAnn Prescott, Senior Research Analyst, Hitwise Barry Parr, Analyst, JupiterResearch
Attendees may choose to attend one of the two sessions offered during this time.
Issues Track
When Local Gets Social
Many local search sites are leveraging user generated reviews and other types of content to give local searchers personalized
recommendations. There are multiple opportunities for search marketers to gain exposure with these location-specific social search
services-find out how Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speaker: Chris DeVore, COO and Co-Founder, Judy´s Book Stu MacFarlane, CEO and Founder, Insider Pages Paul Levine, General Manager, Yahoo Local Blake Williams, Director of Product Management,Topix.net
Attendees may choose to attend one of the two sessions offered during this time.
Issues Track
Coping with Convergence: Local Search Meets Mobile and WiFi
As our mobile devices get more powerful and WiFi becomes ubiquitous, search marketers will have increasing opportunities to target
searches based on specific locations or as they're on the move. This session looks at current and future opportunities as local
search gets even closer to prospective customers. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Joe Herzog, Senior Director, Local Search Products Infospace Eric McCabe, VP Marketing, JumpTap Jed Rice, VP of Market Development, Skyhook Wireless Greg Gruse, Senior Vice President of Content Services, Local Matters
Tactics Track
Ringing in Sales with Pay Per Call Ads
Pay-per-click is the model that rules paid search advertising, but is it as effective in a local search context? Pay-per-call offers
an appealing alternative, especially for businesses that have little or no web presence. This panel explores how pay-per-call works
and and offers a crystal-ball discussion of what might come. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speaker: Marc Barach, CMO, Ingenio Ari Jacoby, President, VoiceStar Jonathan Bercovitch, Fathom Online Tony Philipp, CEO, UpSNAP
2:30pm – 3:00pm
Afternoon Break
3:00pm – 4:15pm
Attendees may choose to attend one of the two sessions offered during this time.
Issues Track
Roundtable: The Future of Local Search
Experts explore questions about where local search is heading, ranging from how people will search in the future to how local search
engine marketing may change and offer new opportunities for marketers to reach users seeking local products and services.
Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Perry Evans, CEO, Local Matters Gary Roshak, GM of Local Search, Marchex Dick Larkin, President, Weblistic
Tactics Track
Local Search Case Studies
Come hear real life examples of how companies have marketed themselves via local search engines. Presentations cover both improving
traffic from free organic editorial listings and through paid listing campaigns. Learn what worked for them and make it work for you.
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: David Zuls, Manager of Online Advertising, Hawaiian Airlines Matt Van Wagner, President, Find Me Faster Alex Porter, Vice President Business Development, SearchAdNetwork David Wilson, President & Chief Strategist, Wilson RMS
4:15pm – 4:30pm
Session Interval
4:30pm – 5:45pm
Attendees may choose to attend one of the two sessions offered during this time.
Issues Track
Online Yellow Pages & The Internet Challenge
The online yellow pages providers have responded to the challenge posed by search engines by offering numerous new services and
opportunities for search marketers to reach local users. Representatives from several major IYP providers discuss their services
and take questions from attendees. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Jean-Pascal Lion, VP-Marketing, Yellow Pages Group Matthew Crowley, VP Marketing, YellowPages.com Neil Salvage, EVP of Sales & Merchant Acquisition, CitySearch Sean Greene, AVP, Strategy & Business Development, R.H. Donnelley
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
