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 May 19, 2006 • Hotel Monaco • Seattle, Washington

Event Hours:
Registration Hours
May 19: 12:00pm - 5:00pm
Event Hours
May 19: 12:30pm - 5:30pm

Hosted By:
Search Engine Watch
Official News Distribution Service:
Business Wire VPO

Agenda - Friday, May 19, 2006

12:00pm - 5:00pm      Registration

12:30pm - 2:00pm      Up Close & Personal with MSN AdCenter, Google Adwords & Yahoo! Pay Per Click Marketing tools

Speakers & Vendor Representatives:

Part I. PPC Vendors

Jed Nahum, Director of Product Management, MSN AdCenter
Brian Burdick, Group Program Manager, MSN AdCenter
Lexa Pope, Adwords Director - North America, Google
Kelli West, Yahoo Search Marketing Representative
Part II. Contextual Advertising for Publishers
Jennifer Slegg,

2:00pm - 2:15pm      Networking Break

2:15pm - 3:45pm      General Session
This informative, interactive session covers the latest trends, hot topics and issues in today's SEM marketplace. Get a taste of the sessions covered on our Search Engine Strategies conference circuit, with informative presentations on a variety of topics.

Speakers & Topics:

Cameron Ferroni, CTO, Marchex - Vertical and Local Search: A Snapshot
Rand Fishkin - Blogging & Linking
Heather Lloyd Martin - Organic Search & Conversion
Joseph Morin - In-House SEM & Hiring SEM Managers
Google Sitemaps - Live Demo.

3:45pm - 4:00pm      Short Break

4:00pm - 5:00pm      Open Discussion - Q&A; Period
Get answers to your most burning questions from the expert panelists on any search related topic.

5:00pm - 5:30pm      Meet the Googlers
Your chance to meet and network with local Google engineers and product managers.

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.

For registration help or information, please email our Registration Department at or call 203-662-2857.

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