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Agenda - Friday, May 19, 2006
12:00pm - 5:00pm Registration
12:30pm - 2:00pm Up Close & Personal with MSN AdCenter, Google Adwords
& Yahoo! Pay Per Click Marketing tools
Speakers & Vendor Representatives:
Part I. PPC Vendors
Jed Nahum, Director of Product Management, MSN AdCenter
Brian Burdick, Group Program Manager, MSN AdCenter
Lexa Pope, Adwords Director - North America, Google
Kelli West, Yahoo Search Marketing Representative
Part II. Contextual Advertising for Publishers
Jennifer Slegg, Jensense.com
2:00pm - 2:15pm Networking Break
2:15pm - 3:45pm General Session
This informative, interactive session covers the latest trends, hot topics and issues in today's SEM marketplace. Get a taste of the sessions covered on our Search Engine Strategies conference circuit, with informative presentations on a variety of topics.
Speakers & Topics:
Cameron Ferroni, CTO, Marchex - Vertical and Local Search: A Snapshot
Rand Fishkin - Blogging & Linking
Heather Lloyd Martin - Organic Search & Conversion
Joseph Morin - In-House SEM & Hiring SEM Managers
Google Sitemaps - Live Demo.
3:45pm - 4:00pm Short Break
4:00pm - 5:00pm Open Discussion - Q&A; Period
Get answers to your most burning questions from the expert panelists on any search related topic.
5:00pm - 5:30pm Meet the Googlers
Your chance to meet and network with local Google engineers and product managers.
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