Jennifer Laycock
Editor-in-Chief
Search Engine Guide
Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) since 2001. After spending seven years working for a variety of digital marketing agencies and serving as an in-house SEO for a mid-size e-commerce company, she left the world of traditional agencies to serve as editor-in-chief of Search Engine Guide, an industry site aimed at educating small business owners about search engine marketing. Laycock is also an independent search marketing consultant for small to mid-size businesses throughout the United States.
Jennifer specializes in search engine friendly design and effective organic listings and also serves as a consultant on search engine optimization issues for both digital and full service agencies in the central Ohio area. Her clients have included companies like Highlights for Children and Option Line, a national 24-hour crisis-pregnancy hotline.
Recognized in the online forum communities as "thejenn," she has served as an Administrator or moderator of several popular internet marketing forums. Jennifer is also known for her writings on search engine optimization and consumer search issues. Her work has been featured at JimWorld, About.com, Search Engine Guide, Search Engine Watch and other industry sites. She has also been interviewed and quoted by several publications including The Financial Times, Computer Shopper Magazine and Entrepreneur magazine.
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