Martin Fleischmann runs operations, business development, and marketing at MostChoice. Martin has a broad background in strategy and business development across many industries, as well as hands-on expertise with internet start-ups and the online search industry.

Prior to MostChoice, Martin was a management consultant at Strategic Planning Associates in Washington, D.C. after college for 4 years, then an Associate and Manager at consulting firm A.T. Kearney in Atlanta for 3 years after business school. At both firms, he worked on numerous strategy, marketing, and operational improvement projects for Fortune 500 companies. He left consulting to become corporate Director of Planning & Development at Atlanta-based National Service Industries in 1997, where he worked on corporate strategy and acquisitions, and helped revamp the 50-year old sales structure in their Chemicals group.

Wanting to enter the burgeoning Internet marketplace, Marty went to head Dealer Web Products at AutoTrader.com during its fast ramp-up period in early 1999. Presented with an opportunity to run a major online apartments site late in the year, he instead met Mike Levy and was struck by his vision of marrying the Internet with offline, hands-on help. The two then started incubating MostChoice.com in November 1999 as a national general agency for life and health insurance.

They converted MostChoice to a pure lead generation business in 2001 and led the company to tremendous growth in 2002-4. The two were subsequently featured in the July 1, 2005 Atlanta Business Chronicle for their ability to change their business model to create success. Martin was also selected by Catalyst Magazine as a Top 50 Entrepreneur and by the Business Chronicle as a 2005 40-under-40 Award winner.

Martin graduated magna cum laude with Distinction in Economics from Yale University, where he was a four-year coxswain on the heavyweight crew team. He earned an MBA from Wharton Business School, where he was Managing Editor of the award-winning weekly paper The Wharton Journal, was a cast member in the annual, non-award winning Wharton Follies, and coxed the crew team. Now he enjoys coaching his son's soccer team and running when he can.