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The Premier Event for Search Engine Marketing & Optimization
Conference at a glance
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Search Engine Strategies – Toronto 2007
Expo Hall Hours: 10:00am-7:00pmFocus: Ads, Organic or Both
See below for explanation of 4 STAR RATED!, NEW! & other notations
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| 7:30am–9:00am | Registration | ||
| Get Me Up to Speed (Track A) |
Let's Make Some Money (Track B) |
On the Cutting Edge (Track C) |
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| 9:00am–10:15am | Introduction to Search Marketing 4 STAR RATED! Focus: Both |
RSS, Blogs, & Podcasts: Successful Syndication Tips New! Focus: Organic |
Local Search: A Growth Industry 4 STAR RATED! Focus: Both |
| 10:15am–10:45am | Morning Coffee Break in the Expo Hall | ||
| 10:45am–12:00pm | Keyword Research: Purpose, Tools, & Tactics 4 STAR RATED! Focus: Both |
Site Clinic 4 STAR RATED! Focus: Organic |
Marketing to Women Online New! Focus: Both |
| 12:00pm–1:15pm | Networking Lunch | ||
| 1:15pm–2:30pm | The Canadian Search Landscape 4 STAR RATED! Focus: Both |
Big Ideas for Small Sites & Small Budgets 4 STAR RATED! Focus: Both |
Search Engine Friendly Design 4 STAR RATED! Focus: Organic |
| 2:30pm–3:00pm | Afternoon Refreshment Break in the Expo Hall | ||
| 3:00pm–4:15pm | Search Advertising 101 4 STAR RATED! Focus: Ads |
Converting Visitors Into Buyers 4 STAR RATED! Focus: Both |
Search User Behavior 4 STAR RATED! Focus: Both |
| 4:15pm–4:30pm | Session Interval | ||
| 4:30pm–5:45pm | Meet the Crawlers 4 STAR RATED! Focus: Organic |
My SEM Toolbox 4 STAR RATED! Focus: Both |
Linkbaiting & Widgets: Viral Bag o' Tricks 4 STAR RATED! Focus: Organic |
| 5:45pm–7:00pm | Networking Cocktail Reception | ||
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Expo Hall Hours: 10:00am-2:45pm Focus: Ads, Organic or Both
See below for explanation of 4 STAR RATED!, NEW! & other notations
|
|||
| 8:00am–9:00am | Registration | ||
| Get Me Up to Speed (Track A) |
Let's Make Some Money (Track B) |
On the Cutting Edge (Track C) |
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| 9:00am–9:45am | Keynote Presentation: Seth Godin, entrepreneur, agent of change and author of The Dip | ||
| 9:45am–10:15am | Morning Coffee Break in the Expo Hall | ||
| 10:15am–11:45am | The Worst SEO Don'ts, Myths, and Scams New! Focus: Organic |
What's Your Purple Cow Quotient? Differentiation & Positioning Workshop New! Focus: Both |
Perfecting Paid Listings New! Focus: Ads |
| 11:45am–1:00pm | Networking Lunch | ||
| 1:00pm–2:15pm | Is Content King? Is SEO "BS"? White Hat Hotseat 4 STAR RATED! Focus: Organic |
Search Advertising Clinic 4 STAR RATED! Focus: Ads |
Are You Findable? Relevancy and the "Big Picture" 4 STAR RATED! Focus: Both |
| 2:15pm–2:45pm | Afternoon Refreshment Break in the Expo Hall | ||
| 2:45pm–4:00pm | Linking Campaigns and Beyond: Getting Authoritative Online "Mentions" 4 STAR RATED! Focus: Organic |
B2B Case Studies 4 STAR RATED! Focus: Both |
Click Fraud Briefing 4 STAR RATED! Focus: Ads |
| 4:00pm–4:30pm | Session Interval | ||
| 4:30pm–5:45pm | Get Dugg! And Other Social Media Targeting Tips 4 STAR RATED! Focus: Organic |
I Want More! Buying Contextual Advertising 4 STAR RATED! Focus: Ads |
Microsoft AdCenter Solution Spotlight |
4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.
NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.
FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings.
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
Event Hours:
Registration Hours
June 12: 7:30am - 6:00pm
June 13: 8:00am - 4:30pm
Conference Hours
June 12: 9:00am - 5:45pm
June 13: 9:00am - 5:45pm
Exhibit Hall Hours:
June 12: 10:00am - 7:00pm
June 13: 10:00am - 2:45pm
Premier Plus Sponsors:
Premier Business Sponsors:
Premier Sponsors:
Media Sponsors:
Association Sponsors:
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