The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 May 4-5, 2005 • Metro Toronto Convention Centre (South Building) • Toronto, Canada*

			
Event Hours:
Registration Hours
May 4: 7:30am - 7pm
May 5: 8am - 4:30pm
Conference Hours
May 4: 9am - 5:45pm
May 5: 9am - 5:45pm
Exhibit Hall Hours
May 4: 10am - 7pm
May 5: 10am - 3pm

Premier Plus Sponsors:

MSN Search
Yellow Pages Group
Premier Sponsor:
GenieKnows
Media Sponsor:
Direct Marketing News
Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations

Agenda - May 4, 2005
Expo Hall Hours: 10am-7pm
7:30am - 7:00pm Registration
Tracks Fundamentals Track Tactics Track Issues & Clinics Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Cleaning Up Spam & Other Messes
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Search Advertising Clinic
4 STAR RATED!

FOCUS: Paid
SKILL: Any
10:30am - 11:00am Morning Coffee Break
11:00am - 12:00pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Editorial
SKILL: Basic
Understanding & Influencing Searcher Behavior
NEW!

FOCUS: Both
SKILL: Advanced
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Any
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Buying Search Engine Advertising
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Search Term Research & Targeting
NEW FOR CANADA!

FOCUS: Both
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Meet the Crawlers
4 STAR RATED!

FOCUS: Editorial
SKILL: Any
Balancing Paid & Organic Listings
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Search Advertising Clinic
4 STAR RATED!

FOCUS: Paid
SKILL: Any
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Writing For Search Engines
NEW FOR CANADA!

FOCUS: Both
SKILL: Basic
Measuring Search Marketing Success
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Link Strategies 2005
NEW!

FOCUS: Organic
SKILL: Any
5:45pm - 7:00pm Networking Cocktail Reception
 
Agenda - May 5, 2005
Expo Hall Hours: 10am-3pm
8:00am - 4:30pm Registration
Tracks Issues & Clinics Track Search Advertising Track Canadian SEM Track
9:00am - 10:15am Competitive Research
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Perfecting Paid Listings
NEW FOR CANADA!

FOCUS: Ads
SKILL: Any
Search Marketing in Canada: Past, Present & Future
4 STAR RATED!

FOCUS: Both
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Search Engines & Web Server Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Creating Compelling Ads & Landing Pages
4 STAR RATED!

FOCUS: Ads
SKILL: Any
The Search Landscape
NEW FOR CANADA!

FOCUS: Both
SKILL: Any
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Hiring a Search Marketing Firm
NEW FOR CANADA!

FOCUS: Both
SKILL: Any
Auditing Paid Listings & Clickfraud Issues
4 STAR RATED!

FOCUS: Paid
SKILL: Any
Language & Domain Name Issues
NEW FOR CANADA!

FOCUS: Both
SKILL: Any
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Link Building Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Ad Management Tactics
NEW FOR CANADA!

FOCUS: Paid
SKILL: Any
Multi-Country Campaign Management
NEW FOR CANADA!

FOCUS: Both
SKILL: Advanced
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Shopping Search: Opportunities & Tactics
NEW!

FOCUS: Ads
SKILL: Advanced
Canadian Search Marketing Case Studies
NEW FOR CANADA!

FOCUS: Both
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 662-2976.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-662-2857.


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