Search Engine Strategies Toronto

The Premier Event for Search Engine Marketing & Optimization

Get on the List!

May 11-12, 2004 • Metro Toronto Convention Centre • Toronto, Canada*


	Event Hours:

Conference Hours:
May 11: 9am-5:45pm
May 12: 9am-5:45pm
Expo Hall Hours:
May 11: 10am-6:30pm
(Reception in Expo Hall 5:45pm-6:30pm)
May 12: 10am-3pm
Registration Hours:
May 11: 8am-6:30pm
May 12: 8am-4pm

Premier Business Sponsor:

Premier Plus Sponsor:

Premier Sponsors:

Analyst Sponsor:

Official News Distribution Service:

Hosted By:

CONFERENCE AT A GLANCE
Tuesday, May 11, 2004
8:00am – 6:30pm	Registration
8:00am – 9:00am	Continental Breakfast
	Fundamentals Track		Advanced Track
9:00am – 10:30am	Introduction To Search Engine Marketing 4 STAR RATED! FOCUS: Both		Cleaning Up The Mess 4 STAR RATED! FOCUS: Organic
10:30am – 11:00am	Morning Break
11:00am – 12:00pm	Search Engine Friendly Design 4 STAR RATED! FOCUS: Organic		Search Engine Advertising Forum FOCUS: Paid
12:00pm – 1:15pm	Networking Lunch
1:15pm – 2:30pm	Search Term Research 4 STAR RATED! FOCUS: Both		Search Engine Marketing: Outsource or In House? NEW! FOCUS: Both
2:30pm – 3:00pm	Afternoon Break
3:00pm – 4:15pm	Optimizing Flash & Non-HTML FOCUS: Organic		PPC & ROI Management Tools NEW! FOCUS: Paid
4:15pm – 4:30pm	Session Interval
4:30pm – 5:45pm	Writing For Search Engines 4 STAR RATED! FOCUS: Both		Balancing Paid & Organic Listings 4 STAR RATED! FOCUS: Both
5:45pm – 6:30pm	Networking Reception

Wednesday, May 12, 2004
	Fundamentals Track	Advanced Track	Site Clinics Track
8:00am – 4:00pm	Registration
8:00am – 9:00am	Continental Breakfast
9:00am – 10:15am	Successful Site Architecture 4 STAR RATED! FOCUS: Organic	Perfecting Paid Listings FOCUS: Paid	Site Clinic FOCUS: Organic
10:15am – 10:45am	Morning Break
10:45am – 12:00pm	Meet The Crawlers 4 STAR RATED! FOCUS: Organic	Campaign Case Studies FOCUS: Both	Site Clinic FOCUS: Organic
12:00pm – 1:15pm	Networking Lunch
1:15pm – 2:30pm	Link Building Forum 4 STAR RATED! FOCUS: Organic	Shopping & Merchant Sites FOCUS: Paid	Site Clinic FOCUS: Organic
2:30pm – 3:00pm	Afternoon Break
3:00pm – 4:15pm	Measuring Success 4 STAR RATED! FOCUS: Both	Search Marketing in Canada: Past, Present, and Future NEW! FOCUS: Both	Link Building Clinic FOCUS: Organic
4:15pm – 4:30pm	Session Interval
4:30pm – 5:45pm	Dynamic Web Sites 4 STAR RATED! FOCUS: Organic	The Challenges of Search Marketing in Canada NEW! FOCUS: Both	Ads Clinic NEW! FOCUS: Paid

* Dates subject to change

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.

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