The Premier Event for Search Engine Marketing & Optimization
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 March 26 - 27, 2003 • Dockside, Cockle Bay • Sydney, Australia

Event Hours:
Conference Hours:
March 26: 8am - 5:30pm
March 27: 8am - 5:30pm

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Silver Sponsors:
Bronze Sponsor:
Analyst Sponsor:
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Hosted By:
Search Engine Watch

Wednesday, March 26, 2003
Registration Opens
8:30am–8:45am Opening Remarks
Peter Reid, Managing Director, Jupitermedia Australia

8:45am–9:45am Keynote:
Global Trends in Search Marketing
9:45am–10:30am Meet the Search Engines
10:30am–11:15am Correlating Online Behaviour to Search Engine Marketing
11:15am–11:30am Morning Tea
11:30am–12:15pm Buying Search Engine Marketing Media
12:15pam–1:00pm Keyword Selection and Management
1:00pm–2:15pm Lunch
2:15pm–3:00pm Client Case Study: Flight Centre
3:00pm–3:45pm Campaign Analysis and Value Metrics
3:00pm–4:45pm Looksmart Media Strategy Workshop
3:45pm–4:00pm Afternoon Tea
4:00pm–4:45pm Client Case Study: Wizard Mortgage Corporation
Thursday, March 27, 2003
Registration Opens
8:30am–8:45am Opening Remarks
Michael Walsh, Jupiter Research

8:45am–9:45am Keynote:
Search Engine Marketing: Targeted and Relevant Advertising
9:45am–10:30am The Power of Relevance
10:30am–11:15am Directional Marketing: Reaching and Influencing 'Live' Buyers
11:15am–11:30am Morning Tea
11:30am–12:15pm Understanding Online Consumer Behaviour
12:15pam–1:00pm Client Case Study:
1:00pm–2:15pm Lunch
2:15pm–3:00pm The Importance of Great Copywriting
3:00pm–3:45pm The Role of SEOs and Web Developers in Search Engine Marketing
3:45pm–4:00pm Afternoon Tea
4:00pm–4:45pm Client Case Study: Site Centric Search
4:45pm–5:30pm Content Structuring and Site Design

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at or call 203–295–0050.

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